Stop! In the name of love

Stop! In the name of lov

October 27, 2009 21:28
2 minute read.


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


A fallen leaf, a hole in a fence, Madonna's sunglasses and an anthill: they may not be symbols of love to the average person, but the average person doesn't see the world the way Nomi Pitch sees it. A new exhibition, which opened Monday at the Israeli branch of Lesley University in Netanya, showcases 44 photographs of hearts found around Israel, and is part of a larger project Pitch is still in the midst of - she will take a picture every day, for a full year, of a heart she stumbles upon around Israel. "Years back, I wanted to create hearts on the street as random works of art, but I never got around to it," said Pitch, who made aliya in 1998 from the suburbs of Washington, D.C., and now works with a wide range of people as an art therapist in Modi'in. "But I soon realized that I don't need to create the hearts; they're out there already." Pitch's project began in March, and since then, she's posted each photograph to her blog, which can be found at "I started out looking for them everywhere," said Pitch. "But now, they just come at me. I've also become much more picky over the last few months." Though the project began as a one-person effort, photographs from around the country soon started to roll into her inbox. "Lots of people sent in hearts from all over Israel," said Pitch. "It really shows you that there's a lot of love out there." The 44 photographs are ordered chronologically, telling the story of Pitch's journeys around Israel. The exhibition also introduces the viewer to a number of characters in Pitch's life, including her dog, Hugo, whose tongue is the subject of her favorite photograph. Hugo's face, however, remains hidden. "There are no faces in any of the pictures," said Pitch. "When we see faces, it tends to keep us from seeing everything else the photograph has to offer." But the philanthropic layer to the exhibition is perhaps its deepest aspect. "Each heart has somewhere to donate, so what you have is hearts helping hearts helping hearts," said Pitch. The hearts' attached destinations span a wide range of Israeli organizations, including Pitchon Lev, Natal - the Israeli Trauma Center for Victims of Terror and War - and SOS Pets. Although the exhibition focuses on Israeli hearts and organizations, Pitch doesn't think the project's message - love is everywhere, sometimes, you just need to look - pertains more to Israel than to any other country. "It's a message that can be taken anywhere," said Pitch. "But [Israel] is where I live, this is what I see everyday. I'm a naturally optimistic person, and I still love this country." The exhibition was doubly sentimental for Pitch, as she received a Master of Arts in Expressive Therapy at Lesley College, in the very building where the exhibition will be on display for the next two months. For more information, contact the Lesley University extension in Israel: (09) 865-6501

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Sarah Silverman
August 26, 2014
Jewish women take home gold at 2014 Emmys