Cellcom wins tender to provide cellular service to the IDF

By GLOBES / GAD PEREZ
April 3, 2012 15:05

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Cellcom Israel Ltd., controlled by Nochi Dankner, won a large Defense Ministry tender to supply mobile services for the IDF, with the lowest offer. The company will provide mobile services for three years, with an option to extend by seven more years.

Cellcom beat its mobile carrier rivals Pelephone Communications Ltd. and Orange franchisee Partner Communications Ltd. The deal is one of the largest mobile tenders in Israel, and is apparently the second largest tender, after the Finance Ministry tender for government employees.

The tender could reach 70,000-80,000 subscribers among IDF servicemen and women, not including family members who might subsequently join. Cellcom won the tender with a price of NIS 0.051 per minute for calls - an unprecedented rate that indicates the strength of competition in the market, and is very unlikely to generate a profit. Cellcom also offered SMS at NIS 0.03 per message, and a NIS 14 monthly user fee.

The Defense Ministry said the tender will slash the cost of mobile plans for IDF officers and troops, and save the IDF millions of shekels a year. The prices in the tender are the lowest ever in Israel's mobile market.

Related Content

Breaking news
August 20, 2018
China's Premier Li says willing to push bilateral ties with Malaysia

By REUTERS