BREAKING NEWS

Israel to join Google-YouTube ad pilot program

By NOA PARAG/GLOBES

NOVEMBER 17, 2010 14:16

Google wants to capture the video advertising market in Israel as well.

Sources have informed 'Globes' that Israel will take part in a pilot program set up by Google-owned video sharing site YouTube, with participation from Israeli advertising agencies. The goal is to encourage Israeli advertisers to allocate more resources to advertising on Google's video platform.

As part of the pilot program, Israeli agencies will benefit from media fees for advertising on YouTube, periodic instruction in YouTube's measurement and planning tools, joint research to analyze Internet user behavior, and advice and support on any marketing issue. The pilot program will last one year, after which point results will be analyzed.

Four soldiers severely wounded in Gaza Strip

By JERUSALEM POST STAFF

05/14/2024 06:21 PM

Summer 2023 was the hottest in 2,000 years, study says

By REUTERS

05/14/2024 06:03 PM

Eight killed, eight critically injured in Florida bus crash - local media

By REUTERS

05/14/2024 05:50 PM

Russian air attack strikes high-rise in Ukraine's Kharkiv, mayor says

By REUTERS

05/14/2024 04:54 PM