Google wants to capture the video advertising market in Israel as well.
Sources have informed 'Globes' that Israel will take part in a pilot program set up by Google-owned video sharing site YouTube, with participation from Israeli advertising agencies. The goal is to encourage Israeli advertisers to allocate more resources to advertising on Google's video platform.
As part of the pilot program, Israeli agencies will benefit from media fees for advertising on YouTube, periodic instruction in YouTube's measurement and planning tools, joint research to analyze Internet user behavior, and advice and support on any marketing issue. The pilot program will last one year, after which point results will be analyzed.