In an effort to stymie his downfall in the polls, journalist turned politician Yair Lapid hired a spokeswoman on Wednesday who has a history of success in leading candidates to victory.
Nilly Richman, 32, is not a household name in Israel, because she refuses to give interviews and toot her own horn. But every client she has had except one emerged victorious.
Richman, who has degrees in communication and political science from Hebrew University, started out as the spokeswoman for Shaul Mofaz when he ran for leader of Likud in 2005. When he quit the race to join Kadima, she became spokeswoman for the Pensioners Party, which at the time no one gave a chance of entering the Knesset.