Children of foreign workers on Purim 390.
(photo credit: Reuters))
Toy sales increased about 25 percent and confectionary sales rose 35%-40% in the
week leading up to Purim, the Federation of Israeli Chambers of Commerce
However, the business sector’s representative body said
public sentiment over the cost of living had had an effect on sales as consumers
opted for cheaper costumes this year than they did last year. Most costumes and
accessories sold by toy stores this year fell within the NIS 10 to NIS 200
range, the FICC said.
It predicted toy sales for the Purim period would
reach about NIS 150 million to NIS 200m., constituting 15%-20% of the industry’s
yearly revenues. Sales of candy and other confectioneries would reach NIS 55
million for the week, although hamantashen would account for only 2% of sales
because most of them were sold in the month leading up to Purim, it said.