computer and young people 370.
(photo credit: Marc Israel Sellem)
Israel is among the five fasting-growing export markets for PayPal merchants, a
study by the online payment company revealed Tuesday.
The study, which
examined online-purchase trends in the US, UK, Germany, Australia, China and
Brazil in 2012, put Israel alongside Argentina and Russia in the top-growing
online export markets.
The report showed that far from being contained
within domestic borders, international online purchases were set to increase
over the next five years. While today some 16 percent of online purchases cross
borders, representing $105 billion of trade, “among the six surveyed markets,
crossborder shopping will grow to $307 b. and 130 million consumers by 2018,”
the report said.
The markets where the highest growth rates for online
Israeli exports were Brazil, which increased 77%, China (73%), Australia (55%),
UK (51%) and the US (34%), according to Efi Dahan, PayPal’s regional director
for Israel and Africa.
Most people purchasing online products from abroad
(80%) did so for one simple reason: it was cheaper, though a close second was
the added variety of products.
Clothing, shoes and accessories were by
far the most-purchased category in the study, accounting for $12.5b. of trade.
Computer hardware and personal electronics each accounted for less than half
Before consumers were willing to shell out their cash online,
however, they first needed to feel that their online purchases were
“The survey shows that nine of 10 respondents said security, trust
and user protection for Internet shopping are critical to online purchases,”
The survey confirmed another trend in online trade: the
future is mobile.
“In the fast-moving world of cross-border shopping,
mobile transactions via smartphones and tablet devices are rapidly gaining
ground,” the report said.
Over three-quarters of cross-border shoppers in
the surveyed markets said “they wanted to make more mobile purchases,
transactions and payments in the future.”
The trend was greatest in
China, where there are currently 14 million mobile cross-border
“By 2018 there will be almost twice as many mobile cross-border
shoppers in China, spending $55.2b. on overseas websites via their mobile
devices,” the report said.