iphones R 311.
(photo credit: REUTERS)
Apple Inc. is in talks to acquire its first Israeli company, Herzliya-based
flash-storage solutions provider Anobit Ltd., for $400 million to $500m. Anobit
provides flash-memory solutions for smartphones, tablets and music
Anobit chairman and CEO Ehud Weinstein and president Ariel
Maislos founded the company in 2007. Its solutions can store large quantities of
data, even in the event of a power outage, for enterprise and mobile
Apple reportedly wants to increase the data storage capacity
of its iPads and iPhones and will probably keep most of Anobit’s staff in
In August, Anobit said it had sold 20 million NANDbased embedded
flash controllers to computing giants for their smartphones, music players,
tablets and other products.
Market sources estimate that the company’s
revenue this year will be $30m.- $40m., partly from its second target market:
cloud-computing storage solutions for enterprises.
The company has raised
$77m. to date. Anobit’s investors include Pitango Venture Capital, Battery
Ventures and Intel Capital.
Six months ago, Anobit launched its
flash-memory Genesis Solid State Drives (SSD), which are designed to replace
computers’ magnetic hard drives, the current memory mainstay of PCs and storage
Gartner Group says the SSD market is the fastest growing