Mobli challenges Instagram with $100,000 prize

Mobli paid for a plane to carry a 30-meter ad over Facebook's Palo Alto HQ launching the "My Last Instagram" contest.

By ROY GOLDENBERG

MARCH 28, 2013 22:59

Using Facebook on the Internet 150 (R) (photo credit: reuters) — Using Facebook on the Internet 150 (R)

(photo credit: reuters)