(photo credit: buyitinisrael.com)
Haredi publisher Smash Magazines Ltd. plan to launch the first haredi lifestyle
magazine in Israel, which will be called Stylish. The print run will be 30,000
copies, Smash Magazines said Monday in a press statement. The investment in
Stylish, which will have 150 color pages, is NIS 800,000 for content, design and
targeted distribution in the community, it said.
Ninety percent of the
magazine’s advertisers do not normally advertise in the haredi media, the
statement said. Advertisers include fashion chains Zara and Accessorize,
housewares and furniture chains ID Design and Beitili, Judaica chain Hazorfim,
Royalty Jewelers, Hezi Bank Design, bathroom accessories Via Arcadia, BMW and
Volvo, the statement said.
will be distributed in religious and
haredi communities nationwide, as well as via subscription. The magazine has
hired PR firm Danny Levy Communications, the statement said.
targets audiences with proven purchasing power, directly targeting the middle
class and higher socioeconomic segment in the religious and haredi community,”
CEO Chani Dubkin said. “It will be marketed at all points of sale in the
haredi community and will reach the community’s opinion leaders and
professionals, such as interior designers and cosmeticians. This distribution
method ensures that the target readership receiving the magazine will consist of
people with above-average income, which ensures maximum effectiveness for the
“The haredi world is characterized by varied consumption
editor Gili Levinstein said. “They also want to consume, buy
and enjoy a lifestyle of affluence and quality. Despite the limitations
accompanying secular marketing, this community has large purchasing power in a
great many sectors. For the first time, Stylish
provides a special platform for
this world, without hurting the community’s values, and presents a its content
in the most appropriate way.”
Smash Magazines’s publications include
health magazine Hatovim Beyoter Briut
and travel magazine Haderech Lanofesh.