Business could benefit from University of Haifa, Sorbonne pact

May 23, 2006 05:15
1 minute read.


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


Joint French-Israeli research activity in the new field of applied language and several other areas will be made possible with the signing last week of an "historic" agreement of cooperation between the University of Haifa and the Sorbonne in Paris. Sorbonne president Prof. Jean-Robert Pitte, an expert on wine, made his first trip to Haifa to sign the agreement with University of Haifa president Prof. Aaron Ben-Ze'ev. The French and Israeli universities will work on joint projects in the areas computational linguistics, French and Hebrew travel literature, music, the environment, and applied language. This last, offering a pluralistic approach to language, applies language to different areas, such as banking, insurance, business. The Haifa university will be the first in Israel to work in the area. As the two institutions are not science oriented, Pitte said there was need to apply cultural and human viewpoints to various science areas, such as the environment and computers. It was Pitte's talk on wine that held the Haifa audience's attention. The French wine industry, he said, needed more diversity if it was to meet the challenge from other countries. Declaring the French wine industry in trouble because of good vineyards in many countries around the world, including Israel, Pitte called for winemakers to concentrate on what he called terroir , or geographical wine. This wine gave "the taste of the place," he said, and contrasted it with what he called "technological wine," which has uniform taste, no matter when or where produced. "Wine," he continued, "needed nuance and complexity and diversity." He invited the University of Haifa audience to visit his university. "There is always something for you to drink when you come to the Sorbonne," he quipped. Pitte said that Frenchmen could buy a good wine from Chile for two euros in Paris, but that it cost more than that to make French wine. The best solution for good wine, he said, was both quality and diversity, adding that these were characteristics that stimulated the brain.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Netanyahu walks with Harper
September 10, 2012
test with pnina