(photo credit: Courtesy)
The Israel Air Force Communications Unit announced last week that it will
establish an International New Media program.
“Starting this year, the
IAF will add a fully operational English website, Facebook page and Twitter
account to our regular means of communication,” Lt.-Col. Assaf Librati
“We see this as a force multiplier and an important step forward in
communicating about Israel, the IDF and the IAF directly with stakeholders
around the world.”
Twenty people will work for the program, including
photographers, videographers and editors.
One of the unit’s new recruits,
Pvt. Stephan Miller, made aliya from the United States in 2008, after having
worked as an international political and communications consultant, and as an
international political adviser for, among others, Jerusalem Mayor Nir
“Conversations about Israel today, and certainly the operations
and capabilities of the IAF, are no longer limited to traditional media,” Miller
said on Wednesday.
“The IAF, especially Lt.-Col. Librati and Maj.
[Yael] Bar, understands the importance of participating and influencing these
online conversations as well as the great opportunity to share our messages
directly with people around the world.”