Bayit Yehudi withdraws soldiers ad after complaint

Peace Now's Oppenheimer points out Election Law forbids use of IDF in a way that looks like the army supports a party.

By
December 27, 2012 14:27
1 minute read.
Banned Bayit Yehudi IDF ad.

Banned Bayit Yehudi IDF ad 390. (photo credit: Courtesy)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

The Bayit Yehudi Party withdrew an advertisement featuring IDF soldiers, after Peace Now Secretary-General Yariv Oppenheimer petitioned the Central Election Committee with the argument that it was illegal and deceived the public because it used a doctored photo.

However, the party plans to continue featuring IDF soldiers in its campaign advertising.

Be the first to know - Join our Facebook page.


Oppenheimer referred to an advertisement featuring four IDF soldiers in the desert, one sporting a kippa and tzitzit, and the text, “We love the country, we serve the country.”

According to the Peace Now leader, Bayit Yehudi is attempting to “appropriate military service and use the IDF and its soldiers as part of its election campaign.”

The section of the Election Law dealing with campaign advertisements reads: “Election propaganda may not use the IDF in a way that creates an impression that the IDF identifies with a party or list of candidates; this article does not prevent a party or list of candidates from expressing support for the IDF.”

Click for full JPost coverage

“The IDF is the army of the nation and not the army of the Bayit Yehudi [Party],” Oppenheimer wrote. “It has secular and religious, leftists and rightists, settlers and kibbutzniks, kippa-wearers and atheists, Beduin, Druse, Israel natives and new immigrants.”



He added that “the attempt of any party to appropriate the army hurts the IDF and its soldiers, first and foremost, and creates a false image that the IDF represents a political stream within Israeli society.”

In addition, Oppenheimer pointed out that images in the ads had been doctored to add a kippa to a soldier’s head.

A Bayit Yehudi spokesman responded that “it’s hard to say we fell out of our chairs [from surprise] when we heard that Yariv Oppenheimer, leader of Peace Now, opposes an advertisement that supports IDF soldiers.”

The spokesman added, “We are done using that specific advertisement, thanks to the free publicity from Peace Now, and we’ll be happy if they give us more publicity services on the rest of our ads that embrace IDF soldiers. Oppenheimer’s attacks helped build many Jewish homes in Israel, and now they help build the Bayit Yehudi [Hebrew for ‘Jewish Home’]. In the end, Oppenheimer will vote for us.”

Related Content

Prime Minister Benjamin Netanyahu
August 31, 2014
Prime minister to Channel 1: I’ll be running again in next election

By Gil Stern Stern HOFFMAN