The Yokne’am-based cannabis tech start-up Seedo has officially sealed the deal with a new brand representative – American rapper and marijuana advocate, Calvin Cordozar Broadus Jr., known professionally as Snoop Dogg.The company said in a statement on Tuesday that Snoop Dogg will be working with the start-up on a variety of platforms to “achieve optimal consumer awareness of this innovative technology.”Seedo, founded in 2013, sells fully-automated indoor cannabis growing devices. The machine looks like a mini-fridge and allows the user to grow marijuana in a pesticide-free environment.“Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I’m all the way down with,” Snoop Dogg said in the statement.Snoop Dogg’s marijuana usage has been a large part of his music career and public image for years. One of his biggest hits includes “Smoke Weed Everyday.” He frequently uses his social media accounts to share marijuana memes and references with his 36 million followers.Zohar Levy, Seedo CEO, said that the company is “honored to partner with an industry icon like Snoop Dogg.”According to Seedo, Snoop Dogg’s role will be to “educate consumers on the environmental benefits and social opportunity of Seedo’s home and commercial grow technology.”The start-up says the “mini-fridge” machine grows the marijuana from a seed for 90 days without any human intervention. The device, which weighs between 54-63 kg. (120-140 pounds), is sold for $2,400 in North America, Canada and Europe.Hagay Hacohen contributed to this story.