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(photo credit: Thinkstock/Imagebank)
The Environmental Protection Ministry has imposed sanctions of hundreds of
thousands of shekels on importers of three major car companies for their failure
to publish correct air pollution data about their vehicles.
informed the importers of Volvo, Opel and Land Rover vehicles last week that it
intends to impose sanctions worth a total of NIS 600,000 – a first since the
Clean Air Law was enacted, the ministry announced on Tuesday. When
printing information about these vehicles, the importers failed to include
vehicle pollution figures in some cases and failed to use the proper colors
attributed to pollution level in others. Each importer received a
sanction of NIS 200,000.
Mayer Cars and Trucks received one of the three
fines for its leaflet advertisements for the Volvo V70 XC70, in which the
company failed to include any pollution information about the vehicle at all,
according to the ministry.
The Shlomo Group, responsible for importing
Opel vehicles, published a promotional leaflet for the Opel Insignia in which
air pollution data for the car appeared without colors, without any special
emphasis and without a bar charting the pollution levels. Meanwhile, the
information also bore the misleading name “Green Score,” the ministry
Eastern Automobile Marketing, owned by the Eini family, published
online advertisements for the Range Rover without including any information
about pollution levels.
The companies have the right to file a written
complaint within 30 days, the ministry said. By law, however, all publications
about new commercial vehicles must include fuel consumption data and the degree
of pollution generated by the vehicles in the advertisement, according to the
The Clean Air Law aims to provide the purchaser with ample
knowledge about the car he or she is researching and how efficiently and cleanly
it will perform, the ministry said.