Bar Refaeli appears burka-clad in new advertisements

The supermodel is launching a campaign for fashion brand Hoodies: 'Freedom is Basic.'

By
October 29, 2018 12:45
4 minute read.
Bar Refali's burka advertisement, which ran October, 2018

Bar Refali's burka advertisement, which ran October, 2018. (photo credit: Courtesy)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Thousands of Israelis may have been startled to see a burka-clad woman staring out from a full page ad on the front page of the country’s most circulated daily newspaper on Sunday. And throughout the day, billboards went up around the country featuring the same image, adorned with just the words “Is Iran here?” And on Sunday evening, the commercial hit television screens around the country.

It’s a little hard to identify her beyond the startling blue eyes, but the woman in the burka is none other than supermodel Bar Refaeli.
 
Of course, Refaeli isn’t announcing her conversion to Islam – nor is she taking a political stand ahead of Tuesday’s municipal elections, as some believed. Rather, the supermodel, who is both the spokeswoman and part-owner of the Hoodies fashion company, is launching a new nationwide ad campaign.
 
The campaign will reportedly be called “Freedom is Basic,” and is slated to include other Israeli luminaries like transgender actress Stav Strashko, hassidic TV presenter Melech Zilbershlag and Ethiopian-Israeli model and reality star Tahounia Rubel.
 
And while the campaign is purportedly designed to call out racism and bigotry and support freedom, it’s also clearly designed to sell sweatshirts.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

A dog is hung to death by a metal chain.
February 19, 2019
Three indicted for poisoning, hanging to death Israeli farm dogs

By JERUSALEM POST STAFF