Get ready for the New Year's Eve parties with shiny new lipsticks, and don't forget to stock up on some fine vodkas to keep the spirits high.
By NERIA BARRShopping cart (Illustrative)(photo credit: INGIMAGE)New in Israel New Amsterdam Vodka is being introduced in Israel. The American brand, manufactured in Nebraska by Gallo, is distilled five times, producing a clean, soft flavor and a smooth finish. Rated second in the US and sixth in the world in the vodka category, this vodka is smooth enough to drink straight or on the rocks but is fantastic as a base for many cocktails.The Falsies Push Up Drama Mascara featuring Gigi Hadid | Maybelline New York (YouTube/maybellinenewyork)NIS 65. Available at wine and liquor stores.Absolutely festive Absolut Uncover is a new limited edition of Absolut vodka, launched for the New Year. The bottles are covered in gift wrapping that can be peeled off to reveal the bottle, in line with the company’s slogan “The best nights are waiting to be uncovered.” The wrapping is inspired by the season’s sparkle and magic.NIS 79LOOKING YOUR BESTA stroke of colorMakeup company Smashbox introduces Be Legendary, its fashionable new line of liquid lip colors with a unique formula that provides the full coverage of a lipstick and the sheen of a gloss in a single coat. Try one of the eight rich pigment shades or eight metallic shades (including gray and blue) or mix the two together. The tapered applicator makes achieving a professional look much easier. And thanks to the rich pigment, you need only one layer.NIS 115. Available at April stores, the TLV fashion mall and other malls.Metallic shineRevlon has also introduced a new line of lipsticks for the New Year – Ultra HD Matte. The line includes striking shades of metallic matte colors that can be used alone or on top of other lipsticks. Containing no wax, the gel lipsticks feel soft and velvety on the lips, are light in texture and have extra hydration. The formula is enriched with an iridescent shine that provides a perfect metallic finish.NIS 69.90Kiss-proof lipstick Bobbi Brown has launched a lipstick line called Crushed Lip Color that is very rich in pigment and promises to last eight hours. In contrast to the shiny trend, these lipsticks, which come in 20 shades, have a matte finish and are easy to apply.NIS 100. Available at Bobbi Brown stores.Like an angelMaybelline New York has reinvented mascara, introducing the new Push Up mascara that gives eyelashes the look of false lashes. According to the company, lengthening the eyelashes is something many women are interested in, and many say they want the look of the false lashes the stars use. The new mascara, Push Up Angel, lifts the lashes with a special formula, and the comblike silicone applicator gives lashes length and volume.Special December introductory price NIS 40.Something special in the airThe Jo Malone London perfume house has launched a colorful collection of scents for the New Year, designed by British fashion designer Jonathan Saunders. The collection, wrapped in prints created by the designer, includes perfumes (NIS 280 to NIS 570), scented candles (from NIS 250) and air fragrance sprays and diffusers (from NIS 240).Available at the TLV fashion mall, the Mamilla Mall in Jerusalem and other stores.A visible differenceL’Oreal Paris expanded its Revitalift line by launching a new serum that targets fine lines and promises to “repair wrinkles, refirm contours and redensify skin.” The serum is made with a patented formula that includes pro-xylane and hyaluronic acid, which help visibly reduce wrinkles in four weeks. Women who participated in the research said they felt a difference even after one application, but after four weeks the change was really noticeable. The rich serum has a silky texture, and one drop goes a long way.NIS 90Anti-aging from withinThe pioneering cosmetics company Jeunesse Global Israel introduced a new cell rejuvenation serum which, according to the company, supports the body’s natural rejuvenating abilities. The new serum from the Luminesce line helps reduce the appearance of fine lines and restore a younger, more radiant look. The serum’s formula is protected by a patent and backed by doctors and scientific researchers. Use twice daily after cleansing the skin and before applying moisturizer.NIS 620. Available at licensed beauty centers. For more information, call (09) 899-9766.Schick and slickNext time you shave your legs, try the new Schick Intuition razor for women. The ergonomic four-blade razor is wrapped in scented soap that froths up when it comes in contact with water, so there’s no need to use shaving foam. The soap is enriched with coconut milk, known for its antibacterial qualities, and almond oil that conditions and hydrates the skin. Using the razor in the shower is easy and foolproof.NIS 24.90. A pack of three blades is NIS 29.90. Available at Super- Pharm stores.And here's looking at you!Russian goldThe Russian premium vodka Beluga has also launched a festive bottle in limited edition. The Beluga Celebration was launched to celebrate the 115th anniversary of the Marinsk distillery in Siberia. The bottle is coated with a double layer of platinum and a layer of gold for extra shine and is adorned with the company’s iconic sturgeon, impressed by hand. The vodka is made using pure spring water, and the distinctive flavor is enriched with natural honey extract.NIS 169. Available at wine and liquor stores.American smoothnessFrom the US, Tito’s Vodka is described as Super Premium vodka made from corn. This brand is considered responsible for the international handmade vodka trend. Rated third in the world in the vodka category, this brand leads the American market of super-premium vodkas. The use of corn instead of wheat adds a lightly sweet flavor and makes this vodka gluten-free. The vodka is distilled six times in copper distilleries, rendering a smooth taste and full body.NIS 100. Available at wine and liquor stores.
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