Leumi stops 'Two million good reasons' project

Donation project is frozen after banks' customers threat to leave due to Im Tirzu movement's participation.

By JPOST.COM STAFF
December 11, 2011 13:10
Bank Leumi

Bank Leumi 311. (photo credit: Ariel Jerozolimski [file])

Bank Leumi is stopping the project “Two million good reasons,” in which various nonprofit associations compete for a donation totaling $2 million.

The competition received much public criticism after the bank decided to include the nongovernmental organization Im Tirzu as one of the participants.

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Im Tirzu is generally perceived to have right-wing leanings, even though it describes itself as being a Zionist organization without political affiliation.

Im Tirzu’s inclusion provoked controversy among the bank’s customers, many of whom stated their intention to leave the bank, Globes reported. The issue sparked a heated political debate between the Left and the Right on the Bank’s Facebook page.

In an attempt to calm the storm, Bank Leumi posted this response on Facebook: “Dear Leumi customers and website surfers, we listen to issues that arise on our Facebook page, both criticism and support. We hope that it is clear to everyone that the decisions made by us were made only through adherence to policies of the project ‘Two million good reasons.’


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