Rami Levy to lower prices of healthy foods

Move will allow even the economically disadvantaged to buy healthy foods.

July 27, 2011 04:03
Rami Levy.

Rami Levy 311. (photo credit: Sarah Levin)


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A few weeks after Hadassah University Medical Center’s chief clinical dietitian Dorit Adler bemoaned the lack of “food security” for many Israelis, supermarket chain owner Rami Levy initiated the first-ever program to sell basic, healthy foods at a low cost. Adler and Levy on Tuesday launched a cooperative effort to mark down select nutritious foods, which Adler chose, so even the economically disadvantaged could buy them. The foods will be available at all Shivuk Hashikma branches.

Levy said his company plays a “social role” and he hoped other retailers would follow suit.

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The announcement was made at the fifth Israel Medical Convention organized by the Hadassah Medical Organization at Jerusalem’s International Convention Center in cooperation with the Bnei Zion and Assaf Harofeh Medical Centers.

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