Tourism Ministry

IMTM 2026 draws bigger crowds as Israel tests the first steps of tourism’s return

At the International Mediterranean Tourism Market (IMTM) 2026, the change was evident from the outset.There was a steady current of visitors moving between booths, and the exchanges felt purposeful.

People visit a tourism conference at the Israel Trade Fairs and Convention Center in Tel Aviv, on February 3, 2026.
 Ben Gurion Airport

Israel turns to Christian pilgrims, diaspora ties, AI to reboot post-war tourism

Airplanes at the Ben Gurion International airport. February 11, 2026.

Israel prepared for evacuation of tourists in event of Iran attack, says Tourism Ministry head

 TRAVELERS COME and go at Ben-Gurion Airport last month

Tourism rebounds with 1.3 million visitors in 2025, led by US, France and UK


You will not believe how many tourists came to Israel in 2022

An unreal number of tourists came to Israel in 2022, injecting NIS 13.5 billion into the economy.

A GROUP OF French tourists and their guide in Jerusalem’s Old City this week.

Jerusalem Santa sends Christmas greetings from hot air balloon over city

Jerusalem's local Santa Claus, Issa Kassissieh, does this annually at places across Israel.

Jerusalem Santa Claus Issa Kassissieh flies above Jerusalem in a hot air balloon ahead of Christmas.

Foreign film production is coming to Israel in 2023

The applications will create an influx of more than NIS 172 million in investment in movie and TV productions in Israel, according to the Tourism Ministry.

A view of the iconic Hollywood sign

Israel to track tourism visit patterns via cellphone data to avoid congestion

A new initiative also aims to improve popular sites’ infrastructure

 JNFuture supporters visit JNF-USA's tourist information center in Akko Israel on a recent mission

Israel’s tourism industry looks beyond COVID to expansion and innovation

New hotels are springing up at an impressive rate in Israel, with major international players investing heavily as they count on the revived tourism industry. 

 Conference attendees at the Israel Hotel Investment Summit at the David InterContinental Hotel in Tel Aviv, Nov. 16, 2022.

Tourism Minister or 007? Yoel Razvozov urges to visit Israel in James Bond parody

From Israel with love: The Tourism Ministry aired this commercial to prepare for the "slow season" which comes after the summer and the holidays. 

 Yoel Razvozov as James Bond in new Israeli Tourism Ministry ad.

Israel says it will fight Booking.com over planned safety warning on West Bank listings

A senior Palestinian official welcomed the move, provided it applied to Jewish settlements only.


Israel-China direct flights to return for first time since COVID-19 pandemic

Tourism Minister Yoel Razbozov's aim, he says, is to increase Chinese tourism in Israel to up to 10 million Chinese tourists annually by 2030.

Chinese and Israeli flags are seen on a table during a signing ceremony in Tel Aviv, 2014

Israeli tourism is on the way back to pre-pandemic highs

Despite the pandemic delivering the haymaker of the century, the tourism industry in Israel is getting back on its feet/

 JEWS PRAY at the Western Wall on Jerusalem Day. The Kotel is the most visited site in Israel, according to the Tourism Ministry.

Tourism and Transportation ministries announce decongestion plan

To help deal with congestion and shortage of workers, the ministries will set up a dedicated website for vacancies in tourism-related industries.

 Sign indicates one should expect delays. Jerusalem suffers severe traffic and its public transport system leaves much to be desired (Illustrative).