It's about the music

Shesek: a laid-back bar seemingly bereft of Tel Aviv poza.

By ORIT AREA
January 5, 2006 18:27
2 minute read.
tel aviv bar

shesek 88.298. (photo credit: )

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Shesek is seemingly bereft of Tel Aviv poza, or the cool stance of well-dressed nightlife fiends who prowl Tel Aviv bars and nightclubs to see and be seen rather than to let loose and dance. But since its opening five years ago, Shesek has become a Tel Aviv establishment with its own unique type of poza for the nouveau laid-back, eccentric and vanguard. The place was built to look like a retro dive and the bartenders don't look like models, as they do at Shesek's more upscale neighbors on Lilienblum St. They're dressed in second-hand jeans, vintage T-shirts and dark-rimmed glasses to make sure patrons feel that it really doesn't matter what you wear. Freaks are welcome. But it's the music and DJ line-up that Shesek prides itself on, and which contribute to its bohemian basement feel. You won't be hearing MTV hits at Shesek. DJs come to parade their more enlightened and less conventional tastes: from hip hop reggae funk to gospel house to calypso. "The main idea here was always about the music and DJs playing without any pretense. It's not a guy who has cool CDs; he's really into whatever he's playing," says Oren Alkalai, who also owns the swanky cocktail lounge Mish Mish up the street. Having lived and worked in New York for several years, he took some inspiration from East Village joints. On any given night, a small dance corridor where the DJ spins will be filled with loose, guzzling partiers of all shapes and sizes getting into the groove. There's no menu and no food except for snacks like olives, feta cheese and nuts. Happy hour runs from 9 to 10:30 p.m. (buy one get one free). Rehov Lilienblum 17, Tel Aviv; (03) 516-9520; Hours: From 9 p.m.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

El Al
August 16, 2014
The Travel Adviser: For El Al, mission accomplished

By MARK FELDMAN