Behind-the-scenes at a Labor campaign production

Labor film campaign ads for the upcoming election featuring party leader Yacimovich telling a personal story.

By
December 25, 2012 19:38
Shelly Yacimovich filming Labor campaign ad.

Shelly Yacimovich filming Labor campaign 370. (photo credit: Hadas Parush)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Labor filmed its campaign clip starring party leader Shelly Yacimovich on Tuesday, giving The Jerusalem Post a behind-the-scenes look at the production.

The clip, filmed in south Tel Aviv, features Yacimovich, dressed in her usual solid-colored oxford shirt, in front of a plain blue screen, telling a personal story of how her parents saved money to pay her university tuition.

Be the first to know - Join our Facebook page.


"A cliché-free socioeconomic campaign is what voters are craving," Yacimovich said, adding that the clip targets the middle class.

"We believe that the public is intelligent and can judge which candidate relates to them," she remarked.

The video was directed by Oded Davidoff, who has worked with the party in past campaigns.

Click for full JPost coverage

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Anti-government protesters demonstrate on a street in central Ankara
June 16, 2013
Thousands take to streets of Istanbul, defy Erdogan

By REUTERS