The global makeup brand L'OREAL PARIS launches a series of liquid lipsticks, with a matte finish lasting up to 16 hours - INFAILLIBLE MATTE RESISTACE - in collaboration with fashion icon Kendall Jenner, who will also lead the international campaign.
The liquid lipstick series includes 10 trendy shades, with intense pigment, lasting up to 16 hours, with a matte finish, easy to apply and giving a soft, pleasant and velvety feeling to the lips.
The lipstick is enriched with hyaluronic acid, applies easily and provides a comfortable and non-sticky feeling on the lips.
The lipstick packaging is luxurious, feminine and elegant, like a real jewel in the make-up bag.
The shades in the series range from bold red, coral red, and other reds, to baby pink, pale pink to natural pale.
For the information of those interested: Kendall Jenner's personal color is red 420.
Recommended price for the consumer: NIS 65. Launch price during January: NIS 50. The makeup products of L'Oréal Paris can be obtained: in the pharmacy chains, the new consumer exchange and in selected perfumeries.