Just before the end-of-year celebrations, international makeup brand M.A.C launches a limited edition collection of cosmetics and gift sets in beautifully designed pink and gold packaging with a metallic bow and recyclable or reusable bubble decorations.
In the collection: MAC Pleaser Eyeshadow Palette - a palette with 12 captivating shades, some of them new, in matte, metallic, and shimmery finishes. The eyeshadows have rich and long-lasting pigment for up to 8 hours; MAC Eye Love Surprises Eye Shadow Palette X 6 - a limited edition palette with 6 eyeshadows in different finishes and a formula with rich and long-lasting pigment for up to 8 hours, available in 4 color combinations.
AC Sparkler Eyeshadow - a sparkling eyeshadow with a soft and silky creamy texture and pearl ring, the eyeshadow blends onto the eyelid and creates a beautiful shimmering effect. Available in 5 shades; MAC Powerpoint Eye Pencil - an eye pencil with rich pigment, soft texture, and long-lasting durability, available in 3 shades; MAC Powder Kiss Liquid Lipstick - moisturizing liquid lipsticks with a soft and airy texture and a velvety matte finish with a natural blurred effect, available in 5 shades.
MAC Lustreglass Sheer-Shine Lipstick - a glossy and crystal finish lipstick, with a nourishing formula that contains excellent olive oil extracts and raspberry seed oil, available in 5 shades; MAC Extra Dimension Skinfinish Wrapped - a highlighter with a liquid-feather texture; powder from the Extra Dimension line, with a metallic and long-lasting finish for up to 10 hours.
Among the gift sets: KISSES & BOWS LIP KIT - a festive limited edition set, containing 3 full-sized products: lip primer, liquid lipstick, and classic lipstick, available in two shades; BRUSH WITH FATE BRUSH ESSENTIALS KIT - a kit of 4 best-selling brushes with a matching bag; MAC Tas. of Bubbly Mini Lipstick Kits - a set of 3 mini lipsticks in different finishes - matte velvet, bold and shiny, and long-lasting, available in 3 shade groups; MAC A Taste Of Matte Lipstick X5 - a small clutch bag with 5 lipsticks, 4 new shades and one familiar shade.
MAC Three Cheers! Lipstick Trio - a kit of 3 best-selling lipsticks from the brand; MAC Indulgent Glow Face Kit - a limited edition kit with a full-size face brush and a highlighter from the Extra Dimension Skinfinish line, in a matching makeup bag. Available in two shades.
CHEERS TO MOCHA - a glowing look set with a lipstick, lip primer, and a special-sized strobe cream; MAC Topped With A Bow Eye Duo - an eye kit with mascara and mechanical eye pencil in Graphblack. MAC Stacks On Stacks Mascara Duo - a kit with a regular-sized mascara and a travel-sized one. MAC Hi-Brow Eyebrow Kit - a kit that contains eyebrow pencil and clear eyebrow gel in 3 shades.
The magical pajama collection of the PETIT BATEAU brand goes beyond just stylish items. The brand has a heritage and agenda that have accompanied it over the years and have made it beloved and appreciated. Pajamas are one of the leading categories, and the safe sleeping bag that preserves the baby's body heat is the best-selling item. The brand believes in MINI ME and offers identical items for mothers and children.
The items undergo 19 quality tests. The brand-invented Newborn is 100% organic and values soft, comfortable, and high-quality cotton fabrics, with a focus on easy and comfortable wear and durability in washing.
PETIT BATEAU's world of pajamas offers a celebration of whimsical illustrations in a delicate color palette, nature and animal prints, hearts, stars, stripes, flowers, and bicycles. Sets of pants and shirts, overalls with button-fastening options, body-hugging cuts that also serve as a base layer.
In addition to ever-changing collections, the brand offers iconic items that are never on sale and a variety of gift sets so that you don't break your head. The name PETIT BATEAU, which means "little boat" in French, was founded in 1920 with the image of a sailor starring in the brand's first advertisement and becoming its emblem.
In 1893, Pierre Valton established a factory for the production of swimwear and underwear. In 1918, his son Etienne upgraded the classic underwear and invented a new model without legs and buttons. Later, he replaced the coarse wool with white cotton and replaced the buttons with elastic bands at the waist and hips. The brand's body garments proved themselves over the years as an essential product for babies and parents. The snap buttons and openings on the arms allow babies to move freely and assist parents in easy and comfortable dressing.
In 1950, body garments were inspired by the armholes in the knit shirts of American soldiers, a method that allowed them to dress without removing their helmets. Additional improvements included a round neckline design, hidden snap closures between the legs, and velvet terry cloth knitting with thermal insulation properties.
In 1970, the fine striped fabric was launched, which required a new double-threaded knitting technique, with special knitting machines. In 1990, Peti Bato created a new fabric made of wool and cotton that maintains the body temperature of infants and toddlers. The iconic stripes became the signature print of the brand, adorning the collection's items each season. The company's social responsibility is based on values of sustainability and consistent commitment to quality, proven over the years through the recognition that the clothes pass from generation to generation.
In 2017, the brand adopted a green approach to environmental responsibility, including discontinuing the use of plastic packaging and launching an online platform that connects second-hand buyers and sellers, as well as a used product application that can be passed from customer to customer. The brand can be found in flagship stores in Ramat Aviv Mall, TLV Mall, and Mamilla Jerusalem, as well as on the Factory 54 children's website.
The Kenneth Cole brand, one of the classic brands that does not chase after passing trends, filmed a campaign with Israeli network influencers. Kenneth Cole remains true to himself, his path, and his customer base, managing to stay current and modern in his unique way. The new collection offers unique items that can be combined to create a personal style. The campaign features over 60 different looks that characterize New York. The collection includes trousers, trench coats, black shirts, denim shirts, and a shirt with the writing "FUCK NORMAL" - part of a special line launched to promote awareness and integration of individuals dealing with mental health in the community, to raise awareness of the issue and present the difficulties they experience in their daily lives.
Income from item sales - donation to organizations assisting individuals dealing with mental health challenges. Due to the fact that the public discourse does not sufficiently address the issue, Kenneth Cole decided to adopt it and put a spotlight on it. The brand believes that in order to receive good, one must do good, so the campaign aims to raise awareness of mental health. It can be found in MASHBIR network stores throughout the country and on the online website.
The footwear brand we shoes is a main distributor for international brands, promoting the innovations of private brands with the latest technologies, while emphasizing the selection of high-quality materials and unique insoles. Among the brands are:
Crocs - the classic brand continues to renew and surprise in the winter collection with new models featuring fur, platforms, and more. Crocs manages to renew and bring the next big thing every season under innovative technology. Lemon Jelly - the Portuguese brand lands in Israel for the first time. It is 100% vegan and colorful, and the brand is committed to a positive impact on the environment, using recycled materials for their shoes.
Blundstone - an Australian brand that produces comfortable leather shoes for a variety of trips, from casual walks in the park to hiking and off-road adventures. The shoes are designed for women, men, and children. They feature a unique and innovative technology of shock-absorbing SPS, water and bacteria resistance. This season's flagship model is LUG BOOTS - work boots with a chunky sole for enhanced grip, preventing slipping, and with XRD technology in the heels for shock absorption.
Hoka - the world's leading professional running brand, with maximum cushioning and comfort, from casual walks to competitive running. It's no coincidence that the big marathons in Israel and the world are addicted to Hoka.
Seventy nine - The private label brand of the group continues to surprise and renew, following the trend of last season, with a variety of styles and trends without compromising on comfort, including advanced technologies.
Magma + Candy - The house brands of the network, children's shoes with models for all seasons, including tractor boots, rubber boots, pumps, and sneakers with unique technology that provides maximum comfort; ECOALF - "Where others see garbage, we see potential luxury products," said Javier Gómez, founder of the Spanish brand that promotes recycling and environmental quality combined with lifestyle, with urban models for women and men. In
South Athletics - a British home shoe brand that combines comfort, precision, and the best materials on the market. And Rabens - a young Spanish brand in an urban style, known for its anatomical insoles that keep the foot cool. Available at WESHOES stores and online.
And more exciting celebrations at the end of the civil year, SACARA launches the POP STAR eyeshadow palette from the capsule collection, with the personal signature of Anna Zak, the presenter of the brand. In the SACARA X ANNA ZAK palette, there are 8 nude-warm shades, dark shades for deep shading, and light shades for highlighting, 4 in matte texture and 4 in intense pigment silk finish.
Available at all SACARA stores and website.
The classic and beloved perfume Chloe Signature Eau de Parfum is back, embodying the Chloe woman: creative, confident, free-spirited, relaxed, individualistic, aware of her femininity, stylish, and qualities that match the values of the French brand. At the time of the classic fragrance launch in the 100ml version instead of 75ml, which can be refilled, an additional 150ml refill bottle was also launched to preserve environmental quality. Available at Super-Pharm stores and online.
The LAVIDO brand launches a therapeutic hand cream for dry, cracked, and damaged hands, with a unique formula containing active bio-organic ingredients that help soothe and restore the skin, combined with organic oils that provide protection, nourishment, and moisturization: avocado oil, calendula oil, jojoba oil, olive oil, and hyaluronic acid. The cream is part of the GREENAID treatment series and can be found in stores of Lavido and their online website, as well as selected pharmacies and the online supermarket-pharmacy network.
The mineral trend for skincare is also embraced by the international grooming brand SABON, which introduces GLOW FACE CARE - a series of facial care products containing unique minerals from the Dead Sea and Damask rose-derived ingredients with nurturing properties. The product range includes: Rose Steam - a steam treatment for purifying and cleansing the skin from impurities, the vegan formula is made of 93% natural ingredients, removes dead skin cells and pollutants, leaving the skin refreshed and clean;
Rose Water in Oil - a rich essence that provides moisture and radiance to the skin, enriched with organic aloe vera and 3 organic botanical oils for nourishment and protection. The vegan formula made of 99% natural ingredients provides hydration, freshness, and added volume to the skin; Rose Serum in Oil - a nourishing serum that revitalizes and enhances the natural radiance of the skin, containing a concentrated blend of 8 botanical oils, rejuvenating the skin and providing long-lasting radiance; Rose Soft Cream - a day and night moisturizing cream, made of 99% natural ingredients, the Cocooning formula provides moisture and radiance to the skin.
Fashionista and fashion blogger Daniella Eifenberg has opened a pop-up shop called "The Transparent Closet" in collaboration with Ofer Bilu Group's Ofer Mall. As part of the collaboration, 30% of the store's profits will be donated to the "Feminine Spirit" association, which assists women affected by domestic violence in achieving financial independence. Eifenberg showcases second-hand clothing from her own closet in the pop-up shop, offering them at attractive prices, including blazers, coats, dresses, jeans, fitted pants, suits, shirts, knits, skirts, bags, hats, shoes, and scarves from both local and international brands, including special vintage items from top brands such as Gucci, Fendi, and Prada.
During the store's operation, Eifenberg will host leading companies that will offer second-hand items from their private closets. The My Ofer app will publish recommendations for items carefully selected by Daniella from stores throughout the mall. Customers who have the opportunity to purchase items from the unique closet will enjoy a coupon code for redemption at Ofer Bilu Center stores through the My Ofer app.
FEMINA is launching a collection of tops made from SUPIMA fabric - a unique cotton fabric with exceptionally long fibers that make it durable, soft, and color-fast over time. This lightweight and strong cotton is "breathable" and resistant. The tops are versatile and can be worn under blazers or coats, and some are integrated into swimsuits. Available in black, white, and nude in a variety of styles, the collection includes spaghetti strap tops, tank tops, and long-sleeved t-shirts. They can be found at FEMINA branches throughout the country and on the brand's website.
The success of the Asian series by the culinary brand "Master Chef" has given birth to two new products: sesame oil produced in China and containing 100% sesame oil, and Sriracha sauce produced in Thailand, which contains 80% ground chili. Asian sesame oil has taken the place that olive oil occupies in Mediterranean countries and is used for seasoning and cooking, giving Asian dishes a unique and authentic taste and aroma. Master Chef's Sriracha sauce is made in Thailand and comes in a special and convenient bottle. Sriracha is a spicy sauce named after the city of Si Racha in the Gulf of Thailand. The products are authentic, high-quality, and produced in the Far East. Available at selected stores and marketing networks.
Want to balance the sweet taste of donuts?
A collaboration between the GAD dairy and food blogger Daniel Amit, known for his indulgent taste, has created a package with Amit's choices for hosting during Hanukkah, suitable as a gift for guests or for ourselves. The perfect package includes special cheeses from the dairy and dairy products to complete the celebration. The package includes blue cheese, mozzarella fresca, Pecorino Romano, Gouda, cheddar, Camembert, Manouri cheese, goat Gouda, whipped butter with Kalamata olives, Greek-style olives, assorted chips, reduced balsamic vinegar, crackers, and onion jam. Available at the dairy's online store.