The international brand Peptid +, which is considered innovative in the global care market and is marketed in 40 countries around the world, is launching in Israel a series of professional hair restoration products - P+20.
The series includes a new line of products with advanced technology for the restoration of all types of hair and brings with it a real consumer line of quality and revolutionary restoration products for hair care at attractive and accessible prices.
The new P+20 product series was built with the help of precise studies that combine the power of technology and the benefits of nature with a deep understanding of hair biology which can lead to unprecedented changes and results. The new series provides a professional and high-quality solution for anyone who is dealing with dry, damaged or chemically treated hair and wants to have young looking hair at any age. The series is based on a revolutionary formula and unique ingredients that help repair and restore from the root and is based on peptides, keratin and biotin.
According to Nira Zitner, VP of Marketing Be: "The professional hair products market in Israel is on a significant growth trend, according to estimates the professional hair care market has grown by 30% in recent years. As a growing Pharm chain, we are attentive to customer needs and have decided to expand the range of products in order to provide a professional and specialized response to the growing need while providing a wide and accessible price range."
The series includes 4 complementary restoration products for a perfect hair restoration routine: Restorative mask without rinsing: a mask based on a unique hair formula that restores and builds the hair, repairs damaged hair and smoothes it. Enriched with pure keratin protein intended for professional restoration of dry, very dry and damaged hair. The mask is rich in active ingredients that penetrate the hair fiber from root to tip while nourishing with a complex of natural extracts and amino acids that contribute to enrichment and restoration.
The results can be seen after 20 minutes and the treatment is effective for up to 30 days from the moment the operation is performed on the hair. The mask goes into the innermost layers of the hair to reach the core of the keratin chains. The unique formula is the right size and composition to integrate and reconnect the broken chains. 50 ml.
Price: NIS 199.
Hair repair and restoration spray: a no-rinse treatment that works to repair and restore the hair. The spray is a pre-treatment for a chemical action in the hair salon that repairs existing damage while strengthening and improving the elasticity of the hair. A lightweight formula in the form of a spray that is used as the first step in the two-step treatment, the spray repairs existing damage and strengthens the hair before chemical action. The spray helps repair and restore damaged hair already after one 30-minute treatment.
The high level of acidity is designed to open the outer molecular layer of the hair, thus focusing on the damaged areas. The spray breathes life and restores the strength and elasticity of the hair, entering the innermost layers of the hair to reach the core of the keratin chains. This is a revolutionary product that you can feel the difference from the first treatment. 250 ml.
Price: NIS 199.
Detox restorative shampoo:
therapeutic shampoo for purification and deep and thorough cleaning of the hair and scalp. A shampoo with a unique formula to achieve thorough purification and cleaning of the hair is enriched with peptides that help maintain the strength and elasticity of the hair. The formula contains a precise and optimal list of ingredients that includes activated charcoal and salicylic acid which absorb toxins, excess fat and dirt while maintaining the balance of the hair and scalp environment. The mask restores in the most optimal way, not tested on animals, without silicones, parabens, sulfates and food colors. 250 ml.
Price: NIS 129.
Keratin and biotin ampoules for restoring and strengthening hair roots: Keratin ampoule which is an intensive treatment for dry, very dry, damaged and rebellious hair. Has a unique formula to restore and nourish the hair. The treatment strengthens the internal structure of the hair and restores it from the ground up. Enriched with keratin, natural extracts and biotin to strengthen hair roots and give shine and softness from the first use. 10 ml, 4 ampoules in a case.
The price: NIS 129.
The products are manufactured under GMP/ISO standards, licensed by the Ministry of Health and subject to European regulation. Available in the Be Pharm network nationwide and on the website.