Apple will announce a new product line this week

Apple to unveil new products, bypassing spring event: new iPads, Magic Keyboard, iPhone colors, and Apple Pencil updates expected.

 Apple store (photo credit: Walla! Technology Yanon Ben Shoshan)
Apple store
(photo credit: Walla! Technology Yanon Ben Shoshan)

Apple is expected to announce new products this week: this is what sources close to the company claim. According to estimates, the company will forgo the annual launch event that usually takes place in April, and will update about the new products in a message on the Apple website.

According to the predictions, the company is expected to announce new models of iPad Air, iPad Pro and MacBook Air, along with a new Magic Keyboard and Apple Pencil. As mentioned in the company, the products will be announced on the website, probably accompanied by a series of videos.

And these are the expected products according to the analysts' forecasts:

• Two new iPad Pro models with an M3 chip, OLED displays, a thinner case, a landscape-oriented front camera, an improvement in the rear camera, other design changes, and MagSafe wireless charging may also be added, which does not currently exist in the iPad models.

• Two new iPad Air models with the M2 chip, including a first-ever 12.9-inch model.

• New Magic Keyboard for the iPad Pro with a larger touchpad, aluminum case and other design fixes.

• At least one new Apple Pencil.

• New 13-inch and 15-inch MacBook Air models with the M3 chip, the laptops will likely support Wi-Fi 6E and Bluetooth 5.3.

• New color option for iPhone 15, iPhone 15 Plus, iPhone covers and Apple Watch bands.

Other rumors claim that the company will launch a new TV streamer, and a HomePod speaker with a screen that will be launched by June, but it is not yet clear if their development has been completed.

Meanwhile, the company is expected to announce a new IOS18 version at the developers' conference this coming June, with the main improvement being the integration of artificial intelligence into the operating system components and commands for Siri, which will apparently be able to complete half of the commands by itself. The artificial intelligence technology will be integrated in iPhone 11 models and above.