The phenomenon of curly and fashionable hair is gaining momentum. Super designers are giving a platform to women with curly hair as a global trend in fashion shows, fashion productions, top magazines, movies, as well as on social networks. Women, who in the past could not get along with hair that was not straightened, began to upload natural photos and even be proud of what nature gave them.
The new Cares series 'Carl Manifesto' includes 8 products with formulas that nourish and strengthen the curls without damaging their beauty. Among the ingredients in the series products: Manuka honey for moisturizing, ceramides for strengthening, glycerin for hair definition and the exact combination of moisture, definition and strength.
The result: up to 73% more moisture, up to 99% less breakage, up to 81% more definition and less unwanted frizz. Rosa Carrico Global President of Crestas: "Curly hair is the most demanding hair type. It requires intensive and precise care that can only be carried out with extreme passion, breakthrough science and professional expertise. We know we have what it takes to give modern women with curly hair the standard The highest level of luxury care at home and in the hair salon."
Curls are naturally drier and more porous, they are thinner and more fragile, with a higher risk of breakage and the spiral shape prevents the care ingredients from spreading evenly from the roots to the ends. The challenges in caring for curls are a lack of moisture: unwanted frizziness is common and common, moisture - causes knots and frizziness in this type of fiber, high maintenance - it's hard to get defined curls that last over time and incorrect products - tend to weigh down the curls.
The 'Carl Manifesto' series includes 8 products customized for all curl shapes: BAIN HYDRATATION DOUCEUR overlapping bath (shampoo) - gentle moisturizing shampoo, gently cleans the scalp and hair, provides moisture without weighing down the hair and improves the shape of the curls and their volume.
Recommended price: NIS 155, content: 250 ml.
FONDANT HYDRATATION conditioner - a light conditioner to restore moisture. Unties 98% of knots, gives curls 80% more moisture and reduces frizz, protects against moisture for 24 hours.
Recommended price: 155 NIS Contents: 250 ml.
MASQUE BEURRE HAUTE NUTRITION A therapeutic mask for extremely rich nutrition. Rebuilds the fiber for 52% stronger curls, provides 81% more moisture and increases elasticity and bounce. Recommended price: 199 NIS/ NIS 310, contents: 200 ml/ 500 ml.
CREME DE JOUR FONDAMENTALE cream - a daily treatment without rinsing that provides moisture and reduces frizz. Locks the moisture inside the hair and provides 74% more moisture, loosens 98% of knots better and provides 74% More definition and elasticity.
Recommended price: NIS 155, content: 150 ml.
HUILE SUBLIME REPAIR oil - multipurpose nourishing oil for hair and scalp. Gives 99% stronger curls, 67% softer curls and increases scalp health.
Recommended price: NIS 155. Contents: 50 ml.
GELEE CURL CONTOUR gel cream - cream-gel to improve the definition of curls. Improves curls with 74% more definition, provides 64% more moisture and maintains the durability and shine of the curls for 24 hours.
Recommended price: NIS 155. Contents: 150 ml.
REFRESH ABSOLU spray - spray to refresh the curls on the second day. Redefines curls: curls are 74% more defined, protects against moisture for 24 hours, improves curl shape and moisture, and gives 3 times more shine.
Recommended price: NIS 165, content: 190 ml.
In addition, the series also markets a unique hairdressing treatment - an exclusive nourishing treatment for use in hairdressing salons. Fills the curls with moisture and increases the shine and bounce. Crestas products are marketed at Crestas authorized hair salons only. For the list of authorized hairdressers call 1-800-301-666 and on the Facebook page of Crests Israel