A New Addition to the International Market: Dilmah, the well-established tea brand hailing from Sri Lanka, is making its debut in Israel with a series of black and green iced tea beverages. Flavors include peach, lemon-Louisa, and ginger-lemon and honey.
Yaniv Franco, director of the marketing department at Paora, expresses his enthusiasm, stating, "We are thrilled to introduce a premium Sri Lankan brand to the soft drinks industry in Israel. Dilmah stands out as the sole tea brand offering genuine iced tea brewed from natural tea extracts, aligning perfectly with the global demand for authentic, high-quality culinary experiences."
Founded in Sri Lanka in 1985 by Meryl J. Fernando, Dilmah Ceylon Tea has risen to prominence as the foremost international tea company globally, renowned for its commitment to quality and authenticity. Dilmah's tea infusions are crafted from freshly hand-picked teas cultivated by the company in Sri Lanka.
Driven by a vision to provide consumers with the finest tea experience while promoting ethical practices, Meryl J. Fernando dedicated his life to his brand. Dilmah has emerged as a leading brand synonymous with Sri Lanka, earning accolades such as the Nobel Peace Prize in 2015 for its contributions to society and science. Following Fernando's passing at the age of 94, his son Dilhan assumes leadership of the company.
Dilmah remains a family-owned enterprise, boasting a workforce of over 20,000 employees, with the third generation recently entering the fold. Upholding Merrill's ethos of benevolence towards humanity and the environment lies at the core of Dilmah's mission, benefiting countless individuals in Sri Lanka and beyond.
With an annual sales turnover exceeding $500 million and a tea production surpassing 5,500 tons annually, Dilmah's hot tea infusions are available in 126 countries worldwide. Over the past three years, the brand has expanded its offerings to include natural iced tea beverages, currently available in 15 countries, with plans for further global expansion.