Goldstar Beer Refreshes Packaging to Boost Morale

The Goldstar beer brand transforms its packaging with a print of the waving Israeli flag and text that uplifts morale – because "Together We Will Win."

  (photo credit: PR)
(photo credit: PR)

Goldstar is an Israeli beer brand with roots connected to Israeli production and culture since 1950.

In these days, when the Israeli public needs anchors, society, energy, and hope, the brand chose to wrap Goldstar beer packaging in the colors of the flag, so that even the full shelves will stand out with a sense of unity, of all of us together - hoping to succeed in raising morale and strengthening the consumer base, both in the background and forefront.

The Goldstar six-packs in a limited edition will be painted in the colors of the Israeli flag, with an image of a waving flag and the text "Together We Will Win!"