M.A.C you MORE On the occasion of celebrating 40 years, the international makeup brand M.A.C launches a new and more upgraded version of the iconic matte lipstick M·A·CXIMAL SILKY MATTE LIPSTICK with more pigment, more comfort, more shades, more durability, more moisture. 'Doing your best' has always been part of M·A·C's DNA and the drive for success: in craftsmanship, trends, individuality, performance, innovation, formulas, social responsibility and style. M·A·Cximal, a series of lipsticks with a silky matte finish with a better, richer formula, enriched with moisturizing and nourishing components, feels better and lasts longer. Khamir: NIS 115. available in chain stores
Kylie renews Kylie Jenner's cosmetics brand Kylie Cosmetics launches new lipsticks that will be added to the company's best-selling lip product line with the new cream and matte lipsticks. Both lipsticks contain clean, vegan formulas with 8-hour moisture and provide richly pigmented color in just one application without leaving the lines or sinking into the lip lines.
Cream lipstick - a creamy and comfortable formula that provides a glossy finish with a rich color with a light and non-sticky texture, the lipstick applies effortlessly and without leaving the lines or sinking into the lines of the lips. This is a formula that provides moisture for 8 hours, and gives the lips soft lips immediately. The lipsticks come in 12 shades. Matte lipstick - a lipstick rich in pigments that provides uniform color in just one application and has a moisture-rich formula containing hyaluronic acid. The lipstick provides the lips with moisture for 8 hours and is perfect for a full and gentle matte coverage for the lips. The lipsticks come in 12 shades:
The price: NIS 99, available at Super-Pharm
The Lirac Paris laboratories, which accompany the woman throughout all stages of her life, have set themselves a goal: reprogramming the skin's natural mechanisms through its ingredients, for a deep and long-term antiaging action, targeted at menopause.
These days, Lirac Paris is launching the new Eraxkin series, dedicated to the menopause, specially adapted for the ages 48-55, focusing on the unique needs of skin facing hormonal and environmental changes and correcting the effects of aging on the skin during this unique age period.
The series with proven clinical results was developed with the support of Dr. Christina Maggioni, endocrinologist and gynecologist and menopause specialist, in order to provide a holistic response to the needs of women at this age. The Eraxkin series is a complete 24/7 program for renewing and preserving the skin during menopause and includes a pair of core products for facial skin care day and night as well as for body care.
The new preparations restore the biological balance to the skin, correct the effect of hormonal skin aging, resynchronize the skin's natural rhythms and help it regenerate, balance and firm up.
The new Arkaskin series includes three products: two products for the face with bio-peptides - for day and night to provide 24 hours of optimal non-stop protective activity and a body cream that provides nutrition, a firming effect and a refreshing feeling. Eraxkin day cream - 97% ingredients of natural origin. At the core of its formula, Synchro+ Day Complex is enriched with a bio-peptide that reactivates the skin's protection and nutrition.
It is combined with cocoa extract, which protects against antioxidants and increases elasticity, and hyaluronic acid from a 100% natural source of high molecular weight in order to provide maximum moisture and smooth the skin. Silky and non-greasy texture - the day cream provides the perfect standard of excellent fragrance, skin nutrition and firm, pleasant skin.
50 ml, price: NIS 249 - refill NIS 199.
Arkaskin night cream - 96% ingredients of natural origin. The Synchro+ night complex and its bio-peptide, which is responsible for reactivating skin regeneration, are combined with flax seeds, which give the skin firmness, and chicory extract to give elasticity.Contains 100% hyaluronic acid of natural origin, to hydrate and provide volume to the skin.
Smooth and enveloping texture - the night cream seems to melt into the skin to provide nutrition, uniform texture, firmness and a feeling of intense comfort. 50 ml, price: NIS 249 refill NIS 199.
Arkaskin body cream - 93% ingredients of natural origin. The supplement for feeling good and giving a firm and smooth look to toning and tightening the skin.
Treats skin dryness and provides a cooling boost to heat waves. Ginger extract drains and enriches while double hyaluronic acid moisturizes, smoothes and fills the skin with volume. The body cream provides nutrition, a firming effect and a refreshing feeling, without an oily finish. A formula that gives a "second skin" feeling.
400 ml, price: NIS 269.
Available on the Lirac Israel website and at Lirac Paris licensed beauticians and doctors
The double cleansing method SO.KO care brand from Super-Pharm, launches a new series of care products for cleaning the facial skin made in Korea. The series includes oil and water based cleaning products, nourishing serum, cleansing foam, cleansing balm and micellar water.
The products of the new series contain natural ingredients such as: sage extract, peppermint, olive oil, rose oil and more, which leave the skin clean and pleasant after cleansing. The 'double cleansing' method, adopted by Korean beauticians, consists of several steps: the first, cleansing with oil-based preparations, which optimally clean the remaining dirt and make-up accumulated during the day.
Then, using products such as soap or a water-based cleansing lotion, which thoroughly cleans the pores of the skin without drying it, and finally, using micellar water to complete the cleansing. Shiran Elitzur, Director of Imports and Brand Development at Super-Pharm: "The series of cleaning products of the skincare brand SO.KO was created with the understanding that it is not enough to clean the skin with soap alone, the rules of the game have changed and in today's reality the skin requires a deeper and more thorough cleaning. The products in the collection provide an answer Broad for all skin types and all ages."
The skincare brand SO.KO was born about four years ago, and is identified with a minimalist line in pink and white tones. The brand sells care products and accessories such as serums, eye pads, face and lip masks, massage rollers, guasha stones, and more.
The price of the series products ranges from NIS 25-45.
Available in branches and Super-Pharm online
Spring has arrived and you need protection.
The importance of using sunscreen from the sun all year round and especially on the days that start to warm up with the arrival of spring is great.
However, sunscreen is not a substitute for moisturizer whose role is to nourish the skin, give it vitamins, antioxidants and more. A combination of the two in the daily care routine is a must and is a basis for maintaining the skin of the face.At the beginning of spring, the Herbalife company launches: facial moisturizer with SPF 30 protection from the SKIN series, which includes products that have been clinically dermatologically tested by dermatologists and help achieve daily results. A moisturizer with an SPF 30 protection factor provides the skin with long-term moisture and protection against UVA and UVB radiation Also helps reduce the appearance of expression lines and fine lines in just 7 days.Gives skin 2x moisture for 8 hours, skin looks more radiant and smooth in 7 days.
Ingredients: aloe vera, antioxidant vitamins E and C and vitamin B3.
The cream does not contain parabens and is not tested on animals. Content: 50 ml.
Recommended price for the consumer: NIS 264.
Available on the company's website (through the distributors): http://herbalife.co.il
Pure Cleanliness Babysitter, the brand of diapers and wipes marketed by Neoprem consumer products, is currently launching a new range of wipes, PURE WATER babysitter wipes that contain 99% purified water. PURE WATER wipes are 99% water wipes, alcohol-free and fragrance-free, which help protect the baby's delicate skin.
The wipes are especially soft and thick and have a unique formula that mostly contains purified water, without parabens and without SLS, suitable for the delicate skin of babies. The wipes are manufactured in high quality and from the best ingredients, while complying with strict quality tests. Dermatologically tested for sensitive skin, safe to use and approved by the Ministry of Health.
Recommended price for the consumer: NIS 25 for a case that includes 4 packages (60 units in each package). It can be obtained in the marketing chains, the pharmacy chains, specialized stores and on the Babysitter website.