"Electra Trade and Brands" expands the range of Sauter products specializing in cooking and baking, to additional and new categories of cooling, freezing, washing, washing and drying. The company stated that the new products will be marketed at competitive market prices and will be value for money with an emphasis on quality.
The new slogan chosen to lead the brand from now on is: "Once Sauter, always Sauter", which expresses the new brand strategy:
You chose the Sauter brand once, you enjoyed a quality product, you will continue to choose it again and again in other categories as well. Sauter is a leading brand in the cooking and baking category, offering a large variety of products such as: ovens, stoves, food processors, blenders, mixers, toasters, frying pans and more to create chef dishes at home. The new categories that will be added to the Sauter brand will offer the consumer, refrigerators, freezers, dishwashers, washing machines and tumble dryers, all of which will offer innovation and advanced technology at competitive market prices.
Mickie Bitton, CEO of the Electra Trade and Brands division, says: "The Sauter brand is considered the leading brand in Israel in the field of cooking and baking. We chose to expand the brand's product line to provide consumers with additional products for the home with Sauter's quality and service. 'Once Sauter, always Sauter' is not just a slogan, it is the brand's strategy, which we implement in order to provide a high-quality and affordable 360 solution to consumers."
The new product collection from Sauter includes, among others, the following products: Freestanding dishwasher - model SDW1045W/S - with special functions such as: possibility of late activation up to 24 hours; Digital LED display to indicate the time remaining until the end of the program, advanced drying system, with 6 washing programs with energy saving.
Recommended price for the consumer: NIS 1,790.
Integral narrow dishwasher - model SDWI1040 - with an adjustable wash start delay of 3,6,9 hours, drying with residual heat, in the event of a power outage during the operation of the program, the program will continue its operation when the power supply is restored, with 5 washing programs, hidden heating element. Recommended price for the consumer: NIS 1,890. Fully integrated dishwasher - SDWI1060 model - with special functions such as: adjustable wash start delay of 3, 6, 9 hours, residual heat drying, has 5 wash programs.
Recommended price for the consumer: NIS 2,190.
The brand offers a wide variety of 10 refrigerators in different volumes, characterized by high performance for keeping food fresh, organization and storage capacity and impressive designs. The refrigerators have 2 doors/ 4 doors/ side BY side in white/black/silver/black glass/blackened stainless steel.
Among the models: top freezer refrigerator - model SVR270 - refrigerator with a volume of 205 liters, the refrigerator freezer with static cooling and semi-automatic manual defrosting. It has a tropical climate classification T adapted to the Israeli climate, a mechanical thermostat for temperature control, the possibility to reverse the direction of the door opening according to the location of the refrigerator and more. R
Recommended price for the consumer: NIS 1,290.
4-door refrigerator with top freezer - model SVR380 BG/IX - with a volume of 362 liters, with an energy rating of F. The refrigerator has a digital display panel on the top door for controlling and adjusting the temperature in the food compartment and the freezer compartment, a technology that allows for rapid distributed cooling and thus maintains a uniform temperature in the refrigerator compartment , increased cooling mode, to speed up cooling in the food compartment, child lock mode, powerful internal LED lighting in the food compartment, ergonomic handles on the body of the doors for a clean and aesthetic look and more.
Recommended price for the consumer: NIS 3,490.
Bottom freezer refrigerator - model - SVR650W/IX - refrigerator with a volume of 571 liters, with an energy rating of F. The refrigerator has special systems: No Frost - dry cooling, a unique digital display that allows full control of the refrigerator's temperature, the option to operate as a walk-in refrigerator, an open door alert, Vacation mode, child lock mode, fast cooling mode, energy saving mode and more. Recommended price for the consumer: NIS 4,190.
The brand presents a new collection of freezers with smart and functional solutions in different sizes and clean designs to match any kitchen. Freezer model DNF610 - with an innovative design and maximum comfort. Volume 172 liters, has 4 removable drawers and 2 compartments for deep freezing. The freezer is energy rated E, extremely quiet. Additional functions: No Frost automatic defrosting, thermostat - for temperature control with a mechanism for quick freezing, a new cooling system to ensure uniform air flow, the possibility to reverse the door opening direction and a 4-star cooling rating with quick freezing and more.
Recommended price for the consumer: NIS 1,890.
Freezer model SVF730 dry cooling - volume 274 liters, with 5 deep drawers and 2 freezer compartments, energy rating E. The freezer has a control panel on the front of the freezer with LEDs to indicate operation, an open door alert and quick freezing, sensors for checking and maintaining temperature, a thermostat - for control The temperature with a mechanism for quick freezing, possibility to reverse the door opening direction, has a freezing capacity of 21 kg in 24 hours Recommended price for the consumer: NIS 2,290.
The new washing machines stand the test of reliability and remain strong and quiet over time. The collection of washing machines has modern technologies that can perform automatic weighing that adjusts water consumption to save water and electricity. Sauter washing machines also include a flood protection system, child safety lock and more.Automatic washing machine 7 kg / 8 kg / 9 kg - with 15 operation programs. The models have a wide LED display integrated with an innovative digital control panel for comfortable and easy operation, the models of the washing machines also include: indication of efficiency of energy consumption and water consumption, The start delay of the washing program is adjustable for up to 23 hours, the option to choose a temperature up to 90º, the option to choose the spin speed, an overflow protection system, an electronic control system, a fault detection and warning system, safety against children, an automatic weighing system to adjust the water consumption to the nature of the fabrics and the amount of items to be washed. Recommended price for the consumer: NIS 1,490-1,990.
Washer dryer + condenser 8 kg - model SDM8010 - energy rating B. Has 15 drying programs, for example: shirts (12 minutes), quick wash (29 minutes), refreshment, jeans, mixed wash, synthetic fabrics, baby clothes , delicate washing, cotton and more (control panel in Hebrew).In addition, the dryer includes: an innovative control panel for comfortable and easy operation, integrated LED display, a stainless steel drum made of stainless steel, operates with the condensation method (condenser) and with the help of humidity sensors - to save electricity and protect the clothes, a huge opening for loading and taking out the clothes for maximum comfort, a sealed door to reduce the noise level, Alert indication for a full water tank, operation time delay up to 23 hours, anti-wrinkle to reduce wrinkles and more.Recommended price for the consumer: NIS 1,790.
"It will be clarified that the indicated prices are recommended prices only. The retailer may set the price for the consumer at his discretion." Sauter products can be obtained from the authorized resellers listed on the website