Every year about 1,350,000 people lose their lives in car accidents, with 9% of the cases attributed to cases of using the phone while driving. While governments around the world take punitive measures, the Israeli start-up LETSTOP chose an innovative approach of rewarding responsible driving without distractions.
Using advanced technology, the app tracks phone usage while driving and gives users credits for every minute of driving without touching the device. The credits accumulated in the application can be redeemed in the virtual store to purchase vouchers for various businesses. In addition, they can be converted into the designated cryptocurrency, which can be traded on crypto exchanges. This is how LETSTOP bridges the traditional world with the technological innovation of blockchain.
The calculation of the rewards is an automatic process that is carried out by a specially developed algorithm, taking into account factors such as the user's level in the application, his monthly accumulation balance in the application and the trip score. The company is supported by experts in the automotive, crypto and artificial intelligence fields. The company aims to create a global community that works to make the roads safer and reduce the alarming statistics of traffic accidents caused by using the phone while driving.
As part of the service, the company provides drivers with tips using an advanced artificial intelligence system, which analyzes the data collected while driving and provides immediate feedback and personalized recommendations to improve driving. The project aims to create a significant change in driving culture, while promoting personal and collective responsibility among drivers, reducing the number of accidents and saving lives.
Behind LETSTOP stand Dor Levy and Almog Nissan, veteran entrepreneurs in the investment field. The inspiration to found the company came after Almog had a serious car accident caused by a driver who ran a red light. "I experienced firsthand the devastating consequences of distracted driving," says Almog, co-founder of LETSTOP. "We are not just an app, but an enterprise that aims to create a safer driving culture. We want to reward positive behavior and encourage users to drive responsibly."
In this complex time, when the situation in Israel is complicated in the shadow of the war, the company understands that the need for safe and responsible driving is more essential than ever, and precisely these days, a positive and encouraging attitude, together with rewards and prizes, can be an effective tool for changing the behavior of drivers.
CEO Dor Levy, an entrepreneur in the crypto field and director of investor communities, added: "By promoting safe and conscious driving, we aim to reduce the risks on the roads and contribute to the security and peace of the public in Israel."