Significant changes in the automotive sector: Gili Priante, the manager of the luxury car division at Colmobile, who was responsible for marketing Mercedes, Genesis, and Smart models, is moving to lead Metro Motor, the largest two-wheeled vehicle importer in the country.
Priante (48) joined Colmobile in 2012 as the head of the trade-in division. Later, he went on to manage the private cars division, including Hyundai and Mitsubishi, and was later appointed to manage the luxury division. He holds a bachelor's degree in business management and economics and a second international degree in business management specializing in global marketing and finance. Before joining Colmobile, he served as the head of the business customers department at Pelephone.
Metro Motor, which has entered the car import market in recent years, will be split into two companies: the import of the brands Sang Yong, Yamaha, Kawasaki, recreational, off-road, and utilities vehicles will remain with Metro Motor and will be managed by Priante.
Tomer Komorov, who currently serves as the CEO of Metro, will lead Metro Automotive, which will focus on importing Dongfeng, Wey and Leapmotor vehicles and is expected to become dominant in the group due to the scope of activity in the four-wheeled vehicle sector.