The Lacoste brand debuts a new model named: L003 2K24 from its youthful active line, emphasizing the stylish sports heritage of the French fashion house. These sneakers celebrate the beauty and honor in sports, doing so with French elegance and dynamically blending high fashion with streetwear.
This is a unisex model, showcasing a fusion between the rich heritage of the fashion house, founded in 1933 by the legendary tennis player René Lacoste, and the contemporary sporty street look. The model is crafted from premium quality materials and is offered in three color combinations: green-white, temporarily associated with the brand; a combination of red-blue-white associated with France, and a neutral combination of black-white-gray. The sneakers harmoniously blend into any setting and are also tailored for impressive performance in running and various sports fields.
The campaign for the new sneakers is led by the American musician and rapper J.I.D (Destin Choice Route), aged 32, who holds over two million loyal followers on social networks. Alongside Lacoste, he conveys messages of movement and free thinking, alongside explosive energy and self-expression. In front of the camera, he wears the shoes against the backdrop of French architecture expressing the potential to integrate elements like running and fashion, tradition, and modernity, elegance, and modesty.
You can purchase the shoes at Lacoste flagship stores in Ramat Aviv Mall and Azrieli Mall, and on the factory's website. Price range: NIS 749-649.