Instagram launches Creator Marketplace for Israeli businesses—a dedicated hub facilitating easy connection between brands and creators, fostering collaboration opportunities. The tool was first tested in the US in 2022 and is now expanding to Israel, alongside other countries worldwide.
How does it work? Brands join the Creator Marketplace via Meta Business Suite, while content creators access it through Instagram's professional dashboard. "Our Creator Marketplace helps brands find relevant content creators for any collaboration and discover new creators to partner with," says Meta. Content creators can specify preferred brands and areas of interest and showcase their portfolio.
Additionally, when a brand seeks collaboration with a content creator, they can send a personal message on Instagram reaching a dedicated inbox. Thus, content creators can review the details, requirements, and pricing of these opportunities—all through the Instagram platform.
Simultaneously, Instagram will allow advertisers to run Partnership Ads—enabling them to promote collaborative posts created jointly with content creators.