Tasty News: New products on supermarket shelves

Among the new products you will find on supermarket shelves, you will want to taste the new refreshing, colorful drink that will bring some GOOD VIBES to your life,and a unique sparkling drink.

 A new brand in Israel GOOD VIBES ONLY in lemonade flavors with a twist, Ypaora (photo credit: PR)
A new brand in Israel GOOD VIBES ONLY in lemonade flavors with a twist, Ypaora
(photo credit: PR)

GOOD VIBES ONLY introduces a new brand in Israel, GOOD VIBES ONLY, with five new lemonade flavors with a refreshing twist. According to Yaniv Franco, Marketing Manager of Yapura, "For the first time in a long time, Yapura launches a new Israeli home brand.

The "VIBES" brand was born after identifying global trends and the need for variety in the existing light beverages market. In addition to the health trend that has dominated the market for many years, there is also a trend of extreme and unique culinary experiences.

The new VIBES drink stands out both in its colorfulness and in the flavors of the products.

The brand targets a young audience who is looking for the next big thing and also to make us smile a little these days." GOOD VIBES ONLY comes in five flavors of lemonade with a twist: forest fruits lemonade, pineapple lemonade, mango passion fruit lemonade, pear and elderflower lemonade, and strawberry lemonade.

 New from Master Chef - mini croutons for soup and salad (credit: PR)
New from Master Chef - mini croutons for soup and salad (credit: PR)
The culinary brand MasterChef launches for winter 2023 its new addition: mini garlic-onion flavored croutons in individual packaging - for freshness and convenience without food coloring and preservatives. The culinary brand MasterChef launches mini croutons in garlic-onion flavor - in individual, mini packaging (200 grams), providing convenience and freshness. The new mini croutons from MasterChef are specially baked, extra crispy, without food coloring and preservatives.

They serve as a seasoning for warm and comforting soups, a crispy addition to salads, and even as a tasty snack straight from the bag. Thanks to the mini packaging, it is convenient to take the new croutons TO-GO: to work, to school, etc.

The MasterChef croutons series was developed based on the taste preferences of the Israeli consumer who loves upgrades and additions to dishes. The product promises great taste, quality, and more convenient packaging! The croutons join the existing croutons series of the MasterChef brand, as well as the brand's winter products such as noodles for soup and soup almonds. Average consumer price is 15 shekels. Content: 200 grams. Available in selected stores and marketing networks throughout the country.

 The chef's dish - quick-to-prepare pasta meals from Beed Willipod - NIS 7-8 (credit: beisberg studio)
The chef's dish - quick-to-prepare pasta meals from Beed Willipod - NIS 7-8 (credit: beisberg studio)

Instant pasta company Vilife launches its "Chef's Dish" series, a new brand in the instant category, for a quick meal with minimal financial investment and time. The series includes pasta meals in 2 flavors: mushroom sauce or Bolognese-style (does not contain raw meat ingredients). Each package comes with a suitable seasoning packet. The simple preparation method makes the meals easy to carry and prepare anywhere and under any conditions. Consumer price according to the CHP price comparison app in the Tel Aviv area: 7-8 shekels per 65g. Available in retail stores.

 Chai masala elite coffee capsules (credit: PR)
Chai masala elite coffee capsules (credit: PR)

Café with a taste of tea -

Elite introduces a new product in a special edition of coffee capsules with the flavor of Masala Chai (traditional Indian tea), enriched with warm spices with a rich aroma and taste, with the addition of hot milk. The traditional beverage is full of unique flavors that create a delightful aroma, especially suitable for winter days. The blend of beans is 100% Arabica beans from the Mogiana growing region located northeast of Sao Paulo.

Elite coffee capsules come directly from leading coffee countries such as Brazil, Colombia, and Guatemala. Coffee with strength and intensity, precise and sensory-stimulating. Elite coffee capsules are suitable for capsule machines such as Nespresso and are precisely tailored to your coffee cup. Weight: 50 grams (5 grams per serving, 10 capsules per package).

Hello, Shakadim and Mango Muisotsuki for the cold winter days, Vysotsky offers tea and herbal infusions with new aromas and flavors. Black tea with cardamom, a delightful pecan infusion, limited edition mango green tea in the black tea category. Consumers are looking for variety, unique taste, and aroma. Black tea with added cardamom has a powerful, deep, and strong flavor.

 Vysotsky's Chamad Hamad tea infusion for the cool season, and the price range for the consumer ranges from NIS 17-19 (credit: Yossi Mor)
Vysotsky's Chamad Hamad tea infusion for the cool season, and the price range for the consumer ranges from NIS 17-19 (credit: Yossi Mor)

The popular spice cardamom, also known as the "Queen of Spices," is added to a variety of blends, giving them a taste and aroma that can be smelled from afar. The consumer price range is between 15-18 shekels, depending on the decision of the retailer. In the infusion category, Vysotsky expands the product range with a delightful almond infusion and introduces a new limited edition pecan infusion. This is a tasty and indulgent infusion that is also suitable for drinking with a little milk.

The delightful flavors of the infusion allow you to enjoy a sweet drink without added sugar - an excellent solution when craving something sweet. The consumer price range is between 17-19 shekels, depending on the decision of the retailer.

A new, refreshing flavor is added to the green tea series: limited edition mango green tea. The combination of green tea leaves with the taste of mango provides a tropical and refreshing touch, creating a rich and sweet drink that Israelis love. Green tea leaves are rich in essential antioxidants for our health. The most powerful and researched antioxidant is EGCG, which is abundant in green tea leaves. Studies recommend drinking about 3 cups of green tea per day. The consumer price range is between 21-25 shekels, depending on the decision of the retailer.

 Jacobsy special edition 2023, price: NIS 30 (credit: EYAL KEREN)
Jacobsy special edition 2023, price: NIS 30 (credit: EYAL KEREN)
Opening a new year with a bang, despite the challenging months that preceded it, the evening of the new civil year for 2024 is a great opportunity to disconnect from the news, the complex reality, and the external challenges. It's an evening to enjoy with friends, family, and loved ones.

To mark the occasion, Giacobazzi launches a special edition of semi-dry Lambrusco sparkling wine, in a unique and luxurious design for the new civil year. Giacobazzi semi-dry Lambrusco is a wine with rich aromas of flowers and fruits, with a delicate sweetness. It is a light wine suitable for aperitifs and can also accompany full meals that include seafood, hard and soft cheeses. Alcohol content: 9.5%. It should be stored in a cool place and served chilled. Giacobazzi semi-dry Lambrusco special edition is available at a suggested retail price of 30 NIS. It can be purchased at stores and marketing networks, and ordered through the leading marketing authorities and selected wine shops' online platforms.