Israeli media giant Reuven Adler passes away at 78

Adler was one of the founders of the Adler Chomski & Warshavsky media consulting company.

 Reuven Adler in 2012. (photo credit: Wikimedia Commons)
Reuven Adler in 2012.
(photo credit: Wikimedia Commons)

Israeli media giant Reuven Adler has died at age 78 on Tuesday. 

Adler was one of the founders of the Adler Chomski & Warshavsky media consulting company. 

He is widely considered one of the most influential figures in the Israeli political arena in the early 2000s, worked alongside senior Israeli public figures, including the late Prime Minister Ariel Sharon, former Prime Minister Ehud Olmert and President Isaac Herzog.

He was born in occupied Warsaw, in the midst of World War II in 1943. When the war ended, he continued to live in Poland and immigrated to Israel in 1948 at the age of 5 with his parents, who established a home in Kiryat Yam. He did his IDF service in Air Force maintenance.

In the 2015 elections, Adler was the chief strategist of the Zionist Union and in the 2009 elections, he managed the campaign of Tzipi Livni and the Kadima party.

ISAAC HERZOG, former leader of Zionist Union, delivers a statement at the party headquarters in Tel Aviv, Israel, in 2016.  (credit: REUTERS/BAZ RATNER)ISAAC HERZOG, former leader of Zionist Union, delivers a statement at the party headquarters in Tel Aviv, Israel, in 2016. (credit: REUTERS/BAZ RATNER)

Opposition leader Benjamin Netanyahu tweeted in response to Adler's death: "Reuben and I worked together in the 1996 election campaign and I was deeply impressed by his professionalism and the unique sense of humor that always accompanied him. I send my condolences to his family. May his memory be a blessing."