Primark, the Irish multinational fashion retailer, is rumored to be on the brink of entering Israel, according to a Thursday report by N12 News.
According to the report, there are three main candidates to bring the retailer to the country: Electra Consumer Network, Max Stock, and the Inditex Group's Israeli franchise.
"The chain has extensive experience with international brands and is constantly examining the arrival of super brands to Israel, including Primark," the source confirmed to N12 about the rumors linking the Electra Consumer Network, which operates retailers such as Columbia or Shekem Electric.
According to this source, Primark's arrival in Israel would be part of the company's Middle Eastern expansion, which is being led by the opening of a store in Dubai.
The Max Stock reports are based on similarities between the two companies, with Max being one of the largest Israeli retailers in the discount category.
On the other hand, the Israeli franchise of Inditex Group, which is owned by businessman Joey Schwebel, would also play a role in bringing Primark to Israel. The report mentioned that the company, which already operates Zara in the country, denied any plans to bring the Irish retailer.
Primark, Uniqlo have long been rumored to come to Israel
Back in March 2025, there were similar rumors around the arrival of Uniqlo in Israel. The Japanese clothing store conquered Europe and the United States, and it's a must-visit for Israeli tourists when traveling abroad.
According to a report by N12, Israeli businessman Moti Ben-Moshe was in talks with the Japanese embassy to open an Uniqlo branch in Israel. For the moment, there was no official confirmation of these talks happening.
In the same report, Moshe Rosenblum, former CEO of Ofer Malls, mentioned his intention to bring both Primark and Uniqlo to the country through stores in his shopping centers, but he didn't manage to do so.
"Uniqlo works based on logistics. They entered England, were successful there, then moved to France, then to Spain and Portugal. They did not succeed in Belgium and the Netherlands because Dutch consumers find the local product cheaper. Their strategy is to open a store or two, and only then continue. Only when their logistics reach Dubai and Abu Dhabi will they think about entering Israel at all," Rosenblum told N12.