There are three names every Israeli who has traveled abroad knows and loves: Uniqlo, Sephora, and Primark. These are the three major chains that have conquered the world, yet somehow still haven’t made it to Israel. One offers the highest-quality basic clothing in the world, another is a paradise for beauty and cosmetics lovers, and the third sells everything at almost unbelievable prices. Now it’s time to decide — which of the three do you miss the most?
Anyone who has traveled abroad knows this feeling — you walk into a store of a brand you’ve only heard about online, and your jaw drops. The clothes are amazing, the prices are reasonable, and the quality is excellent. Then you remember you have to go back to Israel, where this brand simply doesn’t exist. It’s a daily frustration for every Israeli fashion lover.
Although Israel has seen an influx of international fashion chains in recent years, there are still huge brands that completely ignore us. The reasons vary — market size, the complexity of Israeli regulations, development and setup costs, and sometimes just a lack of understanding of the Israeli market’s potential.
But Israelis don’t give up. They continue to shop online, order through international delivery services, and flood social media with requests for their favorite brands to finally arrive in Israel. So which brands do they want to see the most?
Uniqlo — The Japanese Brand That Conquered the World
Uniqlo isn’t just another fashion brand — it’s a global phenomenon that started in Japan and has managed to conquer almost every continent. The brand specializes in high-quality basic clothing at affordable prices, with a focus on technological innovation. Their thermal shirts keep you warm in winter, sportswear breathes, and their jeans are perfectly cut.
What makes Uniqlo special is its philosophy of “clothes that improve life.” Instead of chasing fleeting trends, they focus on creating items that last, are comfortable to wear, and fit any lifestyle. A Uniqlo hoodie can last for years, and the clothes don’t wear out easily.
In Israel, the brand has enthusiastic followers who order online or buy abroad. The problem is that without physical stores, it’s hard to know how the fits work, and all the benefits of a loyalty program are missing.
Sephora — A Paradise for Beauty Lovers
Sephora isn’t just a cosmetics store — it’s a full experience. The French chain has become the gold standard in the beauty world, offering an enormous variety of brands, professional service, and the chance to try almost any product before buying. Sephora stores are designed like beauty museums, where every product is displayed attractively and accessibly.
What makes Sephora special is the immense variety. In one store you can find luxury brands like Fenty Beauty by Rihanna alongside more accessible brands. They also have their own private label lines offering excellent quality at reasonable prices. The staff receives professional training and can advise on colors, shades, and makeup techniques.
Israeli women dream of Sephora for the variety and prices. Here, buying quality cosmetics can cost several times more than abroad, and the benefits of Sephora’s loyalty program are simply unavailable.
Primark — The Cheapest Fashion in the World
Primark is the British chain that has made fashion shopping accessible to everyone. Their prices are so low it’s almost unbelievable — a T-shirt for NIS 10, jeans for NIS 30, and beautiful evening dresses for NIS 50. Their secret is selling in huge volumes, no online sales, and minimal marketing expenses.
The chain doesn’t aim to be a luxury brand, but it offers fast updates on current trends at prices that allow anyone to stay fashionable. The collections refresh quickly, and you can always find something new and interesting.
Israeli shoppers visiting Primark in London or other European cities return with suitcases full of clothes. The prices are so attractive that you can buy an entire season’s wardrobe for the price of one T-shirt here.
So What’s the Big Question?
Now it’s time to decide — which of the three do you miss the most? Do you long for the shopping experience, quality, and prices of Uniqlo? Dream of the variety at Sephora? Or love the unbelievable prices at Primark?
Your answers will help us understand which of these brands Israelis most want to see here. And who knows? Maybe these brands are reading and will realize there’s a crowd here eagerly waiting for them.