Hundreds of Samsung employees in the United States are being forced to choose between relocating more than 2,000 kilometers or leaving the company, as the technology giant moves its US headquarters from Englewood Cliffs, New Jersey, to Plano, Texas, in a restructuring that affects 739 positions, Reuters reported.
Most employees affected by the move have been offered the opportunity to relocate to Texas, while others have already been laid off, according to the report. Samsung has not disclosed how many employees accepted the relocation package, how many declined it, or how many positions have ultimately been eliminated.
The relocation primarily affects employees in Samsung's consumer electronics division, which includes smartphones, televisions, and home appliances. The move is expected to take place gradually and will shift a significant portion of the company's US operations to an area where Samsung already maintains additional teams and facilities.
Less than a year after the previous move
The decision comes less than a year after Samsung relocated its US headquarters to offices in Englewood Cliffs. Before that, the company operated out of Ridgefield Park, also in New Jersey.
In June, Samsung informed employees of its intention to transfer the operation to Texas. For workers, the move represents far more than a change of office location. It requires either relocating themselves and their families to another state or giving up their positions.
Samsung said consolidating its operations in Texas is intended to streamline the company's organizational structure and improve collaboration between teams. Its mobile division is already based in Plano, while Texas is also home to the company's semiconductor manufacturing facilities and other group operations.
The company is seeking to concentrate more of its activities in a region that has become a major hub for both American and international technology companies in recent years.
Layoffs at the new headquarters as well
The move to Texas has not been accompanied solely by expansion at the new headquarters. According to a Samsung employee who spoke to Reuters, roughly 100 employees at the company's Plano offices were recently laid off, including staff from its mobile division.
Those cuts have fueled concerns among employees over the company's next steps. According to the report, workers fear additional layoffs and the possibility that Samsung will eventually consolidate parts of its mobile, home appliance, and home entertainment businesses.
Samsung stressed that it is not carrying out a broad global restructuring of its consumer products business and said the changes in the United States are primarily the result of relocating its headquarters and consolidating operations.
As of the end of 2025, Samsung employed 11,770 people in the United States, including workers in its semiconductor division. Alongside the current move, Samsung SDS America, the company's IT services subsidiary, also announced that 179 additional jobs in New Jersey could be affected as it relocates its headquarters. The company likewise said the move reflects an office relocation rather than a broader layoff program.
Texas becomes the center of gravity
Samsung's decision is part of a broader trend of companies relocating headquarters and operations to Texas. In recent years, major corporations including Tesla and Oracle have moved to the state, citing factors such as its tax environment, regulatory climate, and proximity to technology and industrial hubs.
For Samsung, Texas also serves as a key center for its semiconductor business, an area that has become increasingly important amid soaring demand for AI infrastructure. At the same time, its consumer electronics and mobile businesses continue to face intense competition and significant operating costs.
For now, it remains unclear how many of the hundreds of employees in New Jersey will relocate to Texas and how many will leave the company. For those affected, however, the implications of the decision are already clear: To remain in their jobs, many will have to move the center of their lives to another state.