Startup Spot: ‘Step-by-step’ navigation, indoors

Tired of getting lost in the mall? A new Israeli Startup may be the solution for you.

Startup (photo credit: ELI MANDELBAUM)
(photo credit: ELI MANDELBAUM)
Video: Eli Mandelbaum
The phrase step-by-step navigation usually refers to a list of instructions on how to get from one place to another. A new technology called Inside Navigation turns that idea on its head, making navigation literally dependent on the steps you take: your footsteps.
The technology, developed by Israeli company Shopcloud, takes a whole new approach to navigation that makes it far more accurate than traditional GPS navigation that is suitable for navigating halls and corridors instead of just highways.
Unlike most navigation systems, which use GPS and Wifi signals to determine one's location, Inside Technology relies on numerous other technologies that come standard with most Smartphones, such as cameras, accelerometer, gyroscope and the compass.
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