Trump launches Victory 47 perfume – and the price is insane

From sneakers to Bibles to guitars – Donald Trump has sold it all. But now he’s crossing a new line: The 45th and 47th President of the United States wants you to smell like him. A new perfume at a crazy price, big promises, and a licensing deal that raises questions – welcome to the strange world of presidential branding.

It wasn’t enough for him to stamp his name on sneakers, Bibles, guitars, and crypto coins – now the 45th and 47th President of the United States wants you to buy his perfume too. On Monday evening, Donald Trump announced on his social media platform, “Truth Social,” the launch of “Trump Fragrances” – a new fragrance line called Victory 45-47.

“Trump fragrances are here. They’re called Victory 45-47 because they’re about victory, power, and success – for men and women,” Trump declared on his social media. “Buy a bottle for yourself, and don’t forget to get one for your loved ones. Enjoy, have fun, and keep winning!”

Priced at $249 per bottle, the perfume comes with an “iconic” gold statue that is allegedly a “limited edition.” This isn’t Trump’s first fragrance launch – the initial line was released last December – but this time the price has significantly increased, and the distribution is being handled more directly, even invoking the White House.

The women’s version is described as an expression of “confidence, beauty, and unstoppable determination,” while the cologne for men is aimed at “men who lead with strength, confidence, and purpose.” The marketing is familiar – just like every other product Trump has sold in recent years.

But there’s an interesting detail in the fine print: “Trump Fragrances are not designed, manufactured, distributed, or sold by Donald J. Trump,” but are instead produced under a branding license. The distributing company promises “a tribute to Trump’s legacy” and claims to be “non-political and unaffiliated with any political campaign.”

Perfume is just one star in the galaxy of products Trump has used the presidential platform to promote since his return to power. According to Forbes, Trump may have earned up to $315 million from his volatile cryptocurrency '$TRUMP' since its launch at the end of January, even as its value dropped from $27.72 per coin to $8.73.

His most recent financial disclosure reveals that last year he earned $57,355,532 from his stake in the mysterious crypto platform World Liberty Financial, $2.8 million from “Trump Watches,” $3 million from his coffee table book “Save America,” and $50 million from his Mar-a-Lago estate and private club.

Trump’s critics on social media were not impressed by the perfume launch on Monday. “From crypto scams to shady real estate deals, Trump phones and now cologne. He never stopped using the presidency to enrich himself and his family,” said the campaign group “Republicans Against Trump” on X.

Journalist Aaron Rupar described it as “new frontiers of grift,” while left-wing broadcaster Mehdi Hasan tweeted: “How is this legal?” “A reminder that then-candidate Jimmy Carter divested from his peanut farm out of concern over a conflict of interest,” said communications advisor Rodericka Applewhaite.

Although the seller says little about how the fragrances actually smell, users on the perfume review site Fragrantica said the men’s version has notes of cardamom, geranium, and a fougère accord, with an overall scent that is woody, spicy, and aromatic.

The reviews weren’t particularly positive, although many seemed to be written by non-customers who simply saw an opportunity to take a jab at Trump. “Normal review here. It’s honestly not bad. But it’s not impressive,” wrote a user, apparently the YouTuber McNasty, on June 25. “I’m supposed to say it’s outrageously, outrageously, outrageously overpriced. It really smells like something you could get at Ross for $26.”

Unlike most presidents in recent history, President Trump did not take an ethics pledge during his term. This raises serious questions about conflicts of interest and the use of presidential power for commercial gain.

The big question is not whether the perfume smells good or bad – the question is whether it’s acceptable for a sitting president to use his power and platform to sell luxury goods at inflated prices. Is this just a perfume – or a new way to raise political funds indirectly?

Ultimately, the launch of Trump’s perfume is much more than just another beauty product on the market. It’s a symbol of a new era where politics, business, and personal branding are intertwined. When the President of the United States sells a $249 perfume directly to the public, the message is clear: Everything is for sale – even the prestige of the highest office in the world.

The steep price, bold marketing, and fierce criticism – all part of the bigger story of what America looks like in 2025. And whether or not you buy the perfume, you’re already part of the conversation.