"Meuhedet AI" – a new service based on artificial intelligence – allows the fund’s patients to change the way they consume digital services, receive information, and carry out actions, all using natural language. From now on, patients will be able to save precious time, and the health fund’s app will work for them. "The world has advanced to a place of free search, and the healthcare system must adapt to the new reality and usage habits. The days of searching for long minutes in the app for the desired document or information are behind us, and we are proud to lead the revolution in this field."
"Can I go to the doctor without a card?", "Where can I get vaccinations before a one-year trip to India?", "I need a sick note for this past Sunday when I didn’t go to work", "Is my doctor available on Thursday?", "I’m looking for a clinic in Modi’in" – these are just a few of the countless open-ended questions that can now be asked freely in the Meuhedet app, with quick answers provided by 'Meuhedet AI', which shortens processes and helps patients quickly receive the service or document they need.
Artificial intelligence systems have long been an inseparable part of many aspects of our lives. However, until now, when searching for information in the health fund app – a medical document, test results, a doctor’s appointment, or even ordering a magnetic card – users had to manually navigate the menu to find what they needed.
Recognizing that AI should also be an integral part of the healthcare system, Meuhedet launched 'Meuhedet AI', which helps better understand what the patient needs and quickly locate the requested service or information.
"Noach, My Personal Digital Assistant" was launched about a year and a half ago and has since helped tens of thousands of the fund’s clients reduce waiting times for doctors, based on newly available or canceled appointments. Starting today, the “Noach” service also supports free-text search, similar to AI systems like ChatGPT, including voice search in natural language. ‘Noach’ will assist patients with a wide variety of requests and will provide accurate and personalized search results.
According to Amos Maor, Deputy CEO of the Customer Division at Meuhedet, "The world has advanced to a place of free search, and the healthcare system must adapt to the new reality and usage habits. The days of searching for long minutes in the app for the desired document or information are behind us, and we are proud to lead the revolution in this field. This is not only a significant technological step, but one that allows us to strengthen our relationship with our customers and be there for them."
"The idea behind the service is simple," Maor explains. "Not everyone necessarily knows where in the app they can find the authorization they requested, how to request a refund for a medical service they received, or under which category their blood test results are listed. This can also help elderly populations who are less digitally literate, but it is certainly relevant for anyone looking for a fast and convenient response without having to navigate a complex search process."
The new Meuhedet AI service is not just a technological tool, but part of a broader strategic move aimed at improving how patients receive medical services from the fund. According to Maor, "We see artificial intelligence as a tool that can change the way interactions between the patient and the fund are conducted. It’s not just a matter of convenience, but of accessibility, process streamlining, and the vision is to create a smart, daily connection with each patient."
The new version of 'Noach' is based on natural language processing (NLP) technology, which enables it to understand user intent. This means that even if two people phrase the same question differently, ‘Noach’ will still provide a personalized answer tailored to each individual’s needs. Soon, it will also be possible to locate appointments intelligently ("Orthopedist next Tuesday in Givatayim"), book appointments, search for medical content ("What do the results of the blood test I did last week mean?"), understand one’s rights and entitlements, and more.
"The main challenge we faced was to create an AI system that would be smart enough to understand the wide variety of patient requests, while also operating accurately and securely," explains Alon Yafe, Acting Head of the Information Systems Division at Meuhedet.
"We focused on several aspects that significantly enhance the user experience and make services more accessible to the patient, and in the coming months we will continue to expand the AI capabilities of the fund to include additional features such as information retrieval and action execution in any language – whether written or spoken," Yafe explains. "When we began developing this new service, our vision was that everyone would have a kind of personal medical assistant in their pocket, one that understands their individual needs, shortens their path, and delivers information and services in the fastest and most convenient way possible," Yafe concludes.