Brand News: The influencer taking over the beach and the return of Mickey Mouse

Miss Nori is a blue-and-white (Israeli-made) brand founded over a decade ago by Elinor Baruch-Yosha, who was then a law student with a passion for fashion. Since then, the brand has evolved from a growing boutique to a vibrant community of customers across Israel who enjoy trendy, cool, and accessible pieces.

Elinor said that even today, as a mother of two and currently pregnant, she wears only her brand’s clothes. Her vision is to offer customers the items she loves most to wear—styled fashionably, at accessible prices, and with the fastest delivery possible. She views this returning pop-up as an opportunity to strengthen the bond with the audience and continue positioning Miss Nori as a beloved, accessible, and stylish fashion brand—just the way the Israeli public likes it.

Liat Glazer, CEO of Azrieli Ayalon Mall, stated that they are excited to host Miss Nori’s new pop-up at the mall, calling it a high-quality Israeli brand that delivers a youthful, trendy, and accessible voice—exactly what their customers are looking for. The mall will continue to offer innovation and a diverse, up-to-date shopping experience.

Since its debut nearly a decade ago, the Clifton has become synonymous with the perfect balance of softness and comfort and has quickly become one of HOKA’s most popular models. The Clifton 10, the award-winning tenth generation, marks a new era in performance and delivers a renewed experience with an added 3mm to the sole, from heel to toe.

This neutral and versatile shoe suits all road training types, is lightweight, features exceptional shock absorption, and is dynamic. Innovations include a vegan upper made from recycled materials combined with velvet and knitted mesh that is breathable, flexible, and soft to the touch. Reflective elements around the upper enhance safety, while a new dual-lacing system securely wraps the foot for comfortable wear. The sole is soft with excellent cushioning and stability throughout movement, with durable rubber on the outer sole for optimal grip on urban and asphalt surfaces.

After launching its first fragrance in 1978, the brand now introduces Vivo—meaning I live—which expresses the spirit, energy, and vitality of the brand. The fragrance won the 2025 “Best Men’s Fragrance in the Professional Category” award from The Fragrance Foundation France. Vivo has an Amber Fougère scent—bold, sensual, and full of contrasts—with fresh, warm, and deep notes that develop over time on the skin: Cardamom, ginger, pink pepper, rum, sesame, vetiver, saffron, and ambroxan.

The international fashion brand GUESS is launching Guess Iconic For Men, a powerful, charismatic scent for the iconic man who lives without limits, radiates confidence and natural sex appeal, embraces life with open arms, and leaves an unforgettable impression. The fragrance reflects this man’s uncompromising and energetic personality.

The scent is crafted in harmony with unique components: Szechuan pepper extract, black pepper oil, and mandarin oil; mate extract, sage extract, and geranium oil; vetiver oil, labdanum extract, and suede accord.

Coach Man Black EDP is a bold fragrance from fashion house Coach, inspired by the unique layers that make us who we are. The brand evokes a dynamic and daring mix of spices, woods, and florals. The scent draws on the courage to embrace all our sides with full confidence. Inspired by the brand’s New York energy and authentic spirit, this powerful new version is an invitation to explore every side of yourself freely and bravely.

The face of the fragrance is American basketball star and fashion icon Jayson Tatum, who perfectly embodies the brand’s bold spirit and authentic expression.

The scent represents the brand’s New York roots, its rich heritage in fragrance artistry, and its bold spirit of self-expression, offering a unique blend of citrus, warm nuances, and earthy tones.

The gloss is enriched with 20% squalane to help lock in moisture, hyaluronic acid for a smooth appearance, and MaxiLip™ peptides to give a plumper look and reduce fine lines. The scent is sweet vanilla and fresh mint, and the applicator is soft and velvety.

Available in 10 shades from sheer pinks to dramatic fruity tones, two of the shades react to your lip's pH and adapt to your natural tone.

The collection is available on Z SPORT’s website in 7 different cuts: One-piece, 3 top styles, and 3 bottom styles, all based on a Mix & Match principle. Each cut is offered in 4 color combinations, so everyone can assemble a swimsuit that suits her personal style. Sizes range from XS to XXL (XXL is not available in all models).

The products include:

SPF50+ facial lotion: Lightweight texture, oil-absorbing and shine-neutralizing ingredients, helps makeup last longer, prevents spots and sun damage, enriched with raspberry seed oil, plant extracts, and essential oils.

This home styling capsule collection, certified by Disney International and by both Veredignon and Naaman, was created to harmonize across home spaces — from kitchen to bedrooms and bathrooms.

The collection focuses on textiles and accessories: 100% combed cotton bedding meeting international standards, lightweight summer blankets, soft bathrobes, embroidered towels, toiletry bags, bath mats, and candles with matching prints — all designed using innovative techniques like jacquard printing, and emphasizing the use of natural fabrics ideal for the Israeli summer such as muslin, percale, and satin. The selected graphic style aligns with premium and lifestyle aesthetics, without appearing childish.

At Naaman, the emphasis is on entertaining, cooking, and outdoor leisure with a line of durable and aesthetic melamine dishware, ceramic and double-wall glass cups in various sizes and shapes, water bottles and to-go cups, a pancake pan, picnic baskets, foldable mats, aprons, and oven mitts — all featuring Disney’s design touch.

The deodorants are enriched with Vitamin E for skin care and are available in a variety of scents: Fresh, gentle, floral, and powdery. As part of the Inspired By Nature trend, all products in this line are alcohol- and paraben-free, cruelty-free, and vegan.

Since the initiative’s launch, Mey Eden has produced more than 2 million pink bottles for Variety, collecting millions of shekels — a significant portion of Variety’s annual budget. The campaign funds over 2,700 treatments each year for children with special needs.

The collaboration is managed by Agendas — a company specializing in the development of social-marketing agendas, impact campaigns, and strategic partnerships between brands and nonprofit organizations.

Yoni Erlich, CEO of Mey Eden, stated that this year, more than ever, people understand the meaning, responsibility, and power of collective action. After a complex period for Israeli society, the company remains committed to continuing support for children in need, whether they face special needs or have experienced recent trauma.

Yossi and Shlomi Amir, co-CEOs of Shufersal Group, said the group is excited to continue strengthening its partnership with Variety and invites Israelis to buy the pink bottles and support the children of Variety.

Idit Bechar, CEO of Pizza Hut, said the company is proud to be the first fast food brand to join a campaign that’s all about support and love for children and their families who need it.

The beer is based on a unique Israeli malt — a locally developed product created by Israeli farmers aiming to strengthen local agriculture and integrate it directly into the Israeli craft industry. This is another step by Shikma on its path to becoming not just a beer brand, but a major player in local consumer culture.