Israelis drink coffee. A lot of coffee. In fact, the average Israeli consumes about 2.5 cups of coffee a day, and the trend is only rising. But in recent years, a quiet revolution has taken place in Israeli kitchens: Home coffee machines have shifted from luxury items to essential products. The era of instant coffee and the French press is behind us, and now the question is not whether you have a coffee machine at home, but which one.
The home coffee machine market today offers a huge variety: From convenient and fast capsule machines, through manual espresso machines for ambitious professionals, to fully automatic machines that promise the café experience at the push of a button. But along with convenience came the recognition of a significant environmental problem: Single-use coffee capsules create enormous amounts of waste, and more and more consumers are looking for more environmentally friendly alternatives—without giving up convenience and quality.
Morphy Richards, from the official importer Sarig Electric, offers an interesting solution to this equation with model 470803—a fully automatic machine that promises to combine convenience with quality, while foregoing capsules. We tried the machine for an extended period, and here’s what we found.
How do you like your coffee?
Installing the machine was a smooth and simple process. Even for those who are not particularly familiar with electrical equipment, it is easy to understand and operate the machine. The large digital screen makes navigating the different options easy, and the interface is intuitive and visually pleasing.
One challenge we encountered was finding the right grind size. The machine offers a range of grinding options, but some experimentation is required to find the level that perfectly suits personal taste. This is not necessarily a drawback—it is essentially an opportunity for customization—but it’s important to know that the perfect first cup will not necessarily come on the first try. Some patience is needed. On the other hand, once we found the perfect setting, the coffee produced was fresh and aromatic. The instant grinding of the beans significantly upgrades the experience compared to capsules, and the difference in taste and aroma is noticeable.
The quality of the froth was pleasantly surprising. The machine manages to create a creamy, rich texture, so cappuccinos and lattes come out with a beautiful layer of foam.
Self-Cleaning
One of the machine’s standout advantages is ease of cleaning. The removable milk container goes into the dishwasher, and the self-cleaning system does a significant part of the work. This is especially important for home coffee machines—because a machine that is hard to clean is a machine that eventually goes unused.
A major advantage of this machine is that it works with coffee beans, not single-use capsules. In a reality where environmental awareness is growing, the ability to enjoy quality coffee without producing plastic or aluminum waste is a strong point. It’s not only more ecological—it’s also cost-effective in the long run, as coffee beans are cheaper than capsules.
Another advantage is its size. Despite all the options it offers, we expected it to be bigger, yet somehow it fits perfectly on the countertop without looking oversized. Additionally, its black design is elegant and fits into any space.
At a price of NIS 2,190, the machine offers good value. It combines a built-in grinder, automatic frothing system, and a variety of features usually found in more expensive machines.
Rating: 8/10