SWAROVSKI - More Than 130 Years of Brilliance, Craftsmanship, and Innovation
Since 1895, the Swarovski brand has continued to fulfill the vision of its founder, Daniel Swarovski, who dreamed of “creating a diamond for everyone.” His expertise in crystal cutting and passion for innovation turned the brand into a global leader in jewelry and accessories - a tradition the family continues to nurture to this day.
At the headquarters in Wattens, Austria, new cuts, shades, and sizes are developed every day, alongside unique techniques such as Pointiage®, ensuring precision, sparkle, and uncompromising quality. Each piece combines trend research, meticulous design, and meaningful branding - the essence of more than 125 years of crystal craftsmanship.
From the 1920s through the opening of the first boutique in the 1980s, Swarovski became an international symbol and a beloved brand among collectors and style enthusiasts, with iconic creations such as the Nirvana ring and the Slake bracelet.
In 2008, the Crystal Forest store concept was launched, transforming shopping into a magical experience inside an architectural “crystal forest.”
On the official Swarovski website, you can find a wide range of jewelry, earrings, rings, bracelets, necklaces, watches, sunglasses, designed accessories, collectible crystal figurines, special gifts, and seasonal collections - all with meticulous design and the signature sparkle of the brand.
ROJA Launches a New Men’s Fragrance: ELYSIUM NOIR
The prestigious niche perfume brand ROJA, created by iconic perfumer Roja Dove, is launching a new men’s fragrance - ELYSIUM NOIR Eau De Parfum - introducing a new chapter in the iconic ELYSIUM collection. This is a nighttime, mysterious, and sensual interpretation of the fragrance that, since its release in 2017, has become a symbol of freedom, strength, and self-confidence.
ELYSIUM NOIR takes the familiar icon into a deep and seductive nocturnal world, where power is wrapped in mesmerizing elegance and masculinity receives a mysterious, refined interpretation.
The fragrance opens with fresh, luminous bergamot and develops into a sensual depth blending sandalwood, cypress, soft leathery notes, pink pepper, and frankincense.
It is a dedicated evening fragrance - for going out, attraction, and moments where presence speaks for itself.
Fragrance family: Woody-leathery sensual.
Key notes: Blackcurrant, juniper, cypress, and soft leather.
ROJA perfumes are known for uncompromising quality and the use of the most luxurious raw materials, guided by the belief that there is a perfect fragrance for every person.
Available in selected stores and perfumeries, and at the BYONDSKIN perfume boutique in Ramat Aviv Mall.
The Italian fashion brand Moschino is launching TOY BOY 2 - a bold new version of the iconic men’s fragrance.
Created by perfumer Jordi Fernandez, the scent offers a modern interpretation of masculinity, blending spicy and fresh notes, an aromatic heart, and a warm woody-amber base.
The fragrance belongs to the woody-amber-spicy family and expresses sensuality, power, and elegance with a playful twist. The bottle preserves the brand’s iconic teddy bear shape, in an elegant matte charcoal-gray with silver touches.
Price: 279 NIS.
Available at Super-Pharm, on the Lilit website and in selected stores.
The men’s grooming brand Crèma Men launches DERMA SENSITIVE - a new skincare line developed especially for men with sensitive or irritation-prone skin.
The series includes three products enriched with aloe vera extract, dermatologically tested, and formulated to soothe the skin, reduce redness and irritation, and provide a fresh, comfortable feeling throughout the day.
The line offers comprehensive care for daily grooming and shaving: A 2-in-1 shampoo and body wash for gentle cleansing of the skin and scalp, a shaving gel that creates a rich lather for a pleasant and thorough shave, and an after-shave gel that soothes, cools, and hydrates the skin. The DERMA SENSITIVE products complement one another and provide complete care before, during, and after shaving.
All Crèma Men products are not tested on animals.
Available in pharma chains and retail networks nationwide.
Vardinon and Naaman have opened a new concept store at the G Kfar Saba Mall, as part of the expansion strategy of Extra Retail, the retail arm of the Alon Blue Square Group. The store was established with an investment of about 2 million NIS, spans approximately 120 sq.m., and unites the two lifestyle brands under one roof, offering an inspiring, updated, and comprehensive shopping experience.
The store’s design concept emphasizes a trendy, contemporary look, bright displays, and convenient flow of movement, combining aesthetics with functionality to create a premium-level shopping experience. The move aligns with the group’s growth strategy - strengthening presence in leading malls, expanding the store network, and deepening e-commerce activity.
To mark the opening, NV CLUB members and new joiners enjoy 50% off hundreds of items when purchasing two or more products. Extra Retail concludes a year of expansion and continues to position Vardinon and Naaman as leading lifestyle brands in Israel.
The #1 pimple-patch brand in the U.S. - HERO - arrives in Israel for the first time through the Shestovitz Group. As part of the launch, Mighty Patch™ hydrocolloid pimple patches will be sold for targeted treatment - for day and night use.
The patches absorb fluid from the blemish within 6–8 hours, protect against touching and dirt, are dermatologically tested, and are especially suitable for white-head pimples. The main advantage: simple treatment without squeezing, without creams, and without complicated routines - just apply and continue your day or night.
The line includes three products:
INVISIBLE+ — for daytime use and under makeup
ORIGINAL - for nighttime use
A combined day-and-night pack
Dr. Lehavit Akerman notes that the advantage of the patches lies in their dermatologically tested composition.
Consumer price: 23.6–49.9 NIS.
Available in pharma chains and selected online stores across the country.
For the winter season, Dr. Fischer launches a gentle facial scrub with grains, for deep cleansing, refreshing the skin, and removing dead cells.
The scrub, based on natural grains, is suitable for all skin types - including sensitive, oily, and acne-prone - and is non-comedogenic. It helps remove makeup, dirt, and oils, treats blackheads, and prepares the skin for better absorption of moisture.
The product is part of the EFFECTIVE CARE series, which includes gentle face cleansers enriched with vitamins B5 and E, some containing salicylic acid and AHA. All products in the series are vegan, dermatologically tested, and free from parabens.
Recommended price: 24.90 NIS.
Rollink Launches a New Premium Mini-Bag Collection in Israel
The Israeli smart-luggage company ROLLINK is launching a new mini-bag collection, already selling successfully in premium galleries and international department stores such as Macy’s and KADEWE.
The collection includes two series of personal travel bags - TOUR for women and GO for men - made from durable EVA material that protects contents, prevents theft and knife cuts, and repels water.
The bags are semi-rigid, pleasant to the touch, suitable for everyday use and travel abroad, and include fashionable design, convenient internal organization, and dedicated compartments for phone, passport, cards, and glasses. Each series is offered in five colors and comes with an adjustable strap.
Rollink reports high global demand and expects similar success in Israel.
Price: 169 NIS
The Rebar chain launches for winter the hot & oat line - a new seasonal menu of hot drinks and oatmeal bowls, based on Alpro oat drink. The series will be available only during the winter season and offers a warming, indulgent, and satisfying experience while maintaining the wellness principles that define the brand.
The drinks and bowls combine natural ingredients, rich seasoning, and diverse flavors, providing a nutritious alternative to other hot beverages, alongside hot oatmeal bowls with fresh fruit and delightful toppings. The launch continues the brand’s expansion into the colder season, responding to demand for warm, comforting options.
The line includes five hot drinks and three hot bowls, and will be available for pickup only, gradually across all branches.
Rebar club members receive a special introductory benefit.
Feldman launches a limited edition of Menbo in salted-caramel flavor, following the success of the pistachio Menbo that quickly disappeared from shelves.
The new flavor combines sweet and salty, includes a whipped filling and coating in salted-caramel flavor with a light caramel color, and contains only 95 calories per unit.
The Menbo is sold in six-packs, developed based on international trends, and will be distributed in supermarkets, ice-cream shops, and convenience stores nationwide.
Recommended price: 13.90–15.90 NIS.
BIBS × MOOMIN: Limited Edition on Super-Pharm Online
To mark 80 years of the Moomins, the Danish baby brand BIBS launches a nostalgic and magical collaboration featuring a limited collection inspired by the beloved characters.
The edition includes 100% natural-latex pacifiers in pastel shades, a matching pacifier holder, and a designed storage case - all combining refined Scandinavian design, quality, and high safety.
The collection is sold exclusively on Super-Pharm Online, at 79.90 NIS per item.
A New Game from “HaKubia” - Campfire Circle
A cooperative and suspenseful card game that tests teamwork, intuition, and non-verbal communication. The cards, numbered up to 100, are dealt randomly among players, and each participant places one or more cards on their turn with one shared goal: To build number piles in ascending and descending order correctly.
The main challenge is secrecy - players are not allowed to reveal which cards they hold. Instead, they must rely on hints, gestures, and signals to share information, coordinate moves, and progress together toward the tense finale.
The game is for 2–5 players, ages 10 and up, and is suitable for family evenings, social gatherings, and fans of cooperative games.
Recommended retail price: 79.90 NIS.
Available in toy and book chains and stores nationwide.
“The Grandpa or Grandma You Never Knew” - A New Children’s Book Born from Great Love and Deep Loss
Amira Cohen, a veteran nursing professional, lost her husband Nisso after 30 years together. Out of longing and grief, she created a touching children’s book - “The Grandpa or Grandma You Never Knew,” written in Nisso’s voice and dedicated to the grandchildren he never got to meet.
Their story began in 1992, when her husband was diagnosed with cancer and given only months to live - but he chose life and fought for another 19 years, during which the family lived fully, including a move to Los Angeles to fulfill an old dream of studying screenwriting, and many travels together.
Amira built a long career in nursing, caring for cancer patients and their families, and these tools helped her cope personally. After Nisso’s passing in 2011, and with the birth of her first grandchild, she decided to give Nisso a “new voice” through the book.
The book deals with love, partnership, family, coping with loss, and the ability to keep living alongside memory. It is intended for both children and adults, serving as a bridge between generations and a source of comfort for anyone who has lost a grandparent.
“The Grandpa or Grandma You Never Knew,” published by Media 10, offers a gentle and strengthening look at love that does not end, even after the person is gone.
