IL MAKIAGE launches Luminous Foundation – a liquid foundation with 50 shades. The lightweight formula contains raspberry cell extract and diamond core powders, blurs imperfections and pores, and gives a radiant and natural look. Available in three sub-shades with customization through an AI-based Quiz. Paraben-free, cruelty-free. Available at IL MAKIAGE stores and online.
Recommended price: NIS 289.
Clarins launches Total Eye Lift – an eye treatment that provides a lifted appearance within 30 seconds. The formula is based on Retinol-Like technology with Rungena extract to strengthen collagen and red algae extract to reduce puffiness and dark circles. Works on three levels: Immediate lift, smoothing fine lines, and reducing wrinkles over time. Light and pleasant texture. 95% reported immediate hydration, 82% reported reduced fatigue. Comes in a refillable package. Available at Super-Pharm, TERMINAL X, and CHOZEN.
Recommended price: NIS 469 for 15 ml, refill NIS 379.
o.b. launches reusable period underwear combining advanced technology and maximum comfort. The underwear features a top layer of 100% organic cotton, a liquid-resistant layer, and a high-absorption core that locks liquids for up to 12 hours. Suitable for light to heavy flow, washable, and each pair replaces 4 disposable pads for up to 4 years of use. Available in three sizes (XS–S, M–L, XL–XXL) in black, suitable for girls and women of all ages. Available at Super-Pharm.
Recommended price: NIS 129.90.
Maybelline New York launches Grippy Primer Serum – an advanced serum-primer combining care and long wear. The formula glides like a lightweight serum, provides hydration for up to 24 hours, and transforms into a “grip” effect that adheres to makeup, extending its wear up to 24 hours. Enriched with 2% niacinamide for skin nourishment and improved appearance. Vegan, non-greasy, and non-flaking.
Recommended price: NIS 65.
FAIRY launches the “magic capsule” for dishwashers – an advanced capsule with 5 compartments and 13 patents. Provides sparkling clean even in 30-minute programs, without rinse aid or pre-wash. Contains 25% more enzymes and 30% more grease-fighting power, with QUICK DRY technology for fast drying.
Recommended price: NIS 46.90–64.90.
NOAM HAZAN bags launches Winter 2026 campaign with a new bag collection combining leather and suede, offering structure and presence alongside softness and daily usability. The collection includes new designs alongside iconic models updated with winter colors. Handcrafted with attention to detail and high-quality materials, designed for lasting use and everyday presence.
Recommended price: NIS 500–1,500.
Blistex presents 3 scented lipsticks for Valentine’s Day to care for dry and chapped lips: A strawberry-flavored stick for daily protection, INFUSIONS RESTORE lipstick enriched with coconut oil, beeswax, and squalane, and a cherry-flavored treatment balm with shea butter and SPF15 protection. Products provide hydration, protection, and long-lasting softness.
Recommended price: NIS 16.04–33.18.
Master Chef launches two products in its noodles series: Udon noodles – thick, soft Japanese noodles in 200 g vacuum packs, in 3 types (Pad Thai, stir-fry, and classic), requiring just one minute of boiling. Rice chips – square-shaped rice noodles that fold into a cylindrical shape, suitable for stir-fries, soups, and Asian dishes. Kosher certified by Badatz Beit Yosef.
Recommended price: Udon noodles NIS 6.90, rice chips NIS 7.90–10.90.
Dr. Or oil brand launches DEEP HYDRATION therapeutic bath oil for dry, red, and irritated skin. The soap-free formula gently cleanses and protects against hard water. Enriched with Hydroviton® PLUS with hyaluronic acid for up to 48 hours of hydration. Contains allantoin, niacinamide, vitamin E, plant extracts, and oils. Suitable for the whole family from birth.
Recommended price: NIS 129.90.
Natasha Denona makeup brand joins Be-Pharm network. Founded by Israeli makeup artist Natasha Denona, the brand offers Xenon eyeshadow palettes, high-glam foundation, long-wear nude lip pencils, HY-GEN hydrating primer serum, and HY-GLAM concealer that reduces puffiness and dark circles. Known for groundbreaking formulas and rich pigments.
Recommended price: NIS 89–595.
