There are moments when the Israeli market receives something that truly changes the game.
CELINE, the iconic French fashion house considered one of the most influential in the world, is landing in Israel for the first time with its men’s line – and with it comes a contemporary interpretation of quiet, precise, and timeless luxury. This is not another luxury brand trying to break into the local market; it is a name that anyone who understands fashion knows and respects. The arrival at Factory 54 is a significant milestone for the men’s department, and a true announcement for those seeking sophisticated style, uncompromising quality, and a restrained yet sharp statement.
The CELINE fashion house was founded in Paris in 1945 by Céline Vipiana as a luxury brand selling made-to-measure children’s shoes. Over the years it evolved and became synonymous with modern French luxury, and joined the fashion giant LVMH in 1996. Over the past decade, the brand has enjoyed a renewed rise under the creative leadership of the iconic designer Hedi Slimane, and more recently passed into the hands of designer Michael Rider, whose designs have been warmly received within the fashion industry.
The brand is identified above all with precision, elegance, and quiet presence, and offers a clear and relevant language for the modern man. Under Rider’s leadership, the men’s line brings to the forefront the balance between classic and contemporary aesthetics, positioning CELINE as one of the most influential brands in the global menswear arena. The most recent example of the brand’s influence was Kendrick Lamar’s appearance at the Super Bowl halftime show, when he took the stage wearing flared CELINE jeans – a quiet yet charged choice that presented a blend of retro with Parisian luxury and ignited a broad conversation about the brand, masculinity, and the boundaries of style in pop culture.
CELINE’s design is based on precise tailoring, slim lines, and soft proportions, alongside cultural influences from the worlds of music, art, and cinema. This is menswear that has become a status symbol among men who understand fashion not as a fleeting trend, but as a personal statement spoken in a minimalist yet charged language. The garments highlight the male body without weighing it down, relying on high-quality materials and meticulous tailoring – and this aligns exactly with how the brand is identified worldwide: sophistication, precision, luxury.
In line with the design philosophy of the house as a whole, the men’s line is also based on a timeless concept that is not season-dependent but intended to accompany the wearer for years. The Spring 2026 collection arriving at Factory 54 combines contemporary cultural inspirations, precise tailoring work, and especially high-quality materials. The color palette is restrained and refined, allowing the garments to speak for themselves, and emphasizing the concept of quiet luxury – minimal noise, maximum presence.
The items range between modern interpretations of classic key pieces, forming a timeless men’s wardrobe with a clear statement without relying on passing trends, while creating identity and personal style. Alongside the clothing items, the brand is known for its highly sought-after sneaker collection – models that integrate easily into everyday wear, for a precise and balanced look. These are the perfect sneakers for looks from morning to evening, with jeans or with tailored trousers.
The price range of the collection is between NIS 990 and NIS 10,490, and CELINE’s men’s collection will be sold at Factory 54 Men stores and on the website factory54.co.il. This is the first opportunity for the Israeli man to access this brand without flying abroad, and for those looking to build a wardrobe that combines quality, design, and presence – this is the moment.