The international French fashion brand ba&sh is launching its first official e-commerce site in Israel, as part of the expansion of its local operations and in response to growing customer demand for online shopping. The launch positions Israel alongside other strategic markets where the brand operates online, including France, the U.S., the U.K., and Hong Kong.
The brand has been imported exclusively to Israel for 17 years by fashion entrepreneur Ilan Malka, who is responsible for developing and managing local operations. Since 2018, ba&sh has operated a flagship store on Shabazi Street in Neve Tzedek, one of Tel Aviv’s upscale shopping neighborhoods. The new website allows for the expansion of sales channels and promotes a local shopping experience with services and logistics tailored to Israel.
In this way, ba&sh not only increases accessibility to its premium collections for the Israeli audience but also strengthens its connection with local customers and aligns with modern digital commerce trends.
The fashion brand was founded in Paris in 2003 by Barbara Boccara and Sharon Krief and has become an international premium player in women’s fashion over two decades. Today, the brand operates in dozens of countries with more than 400 points of sale, independent stores, extensive online activity, and collaborations with leading retailers.
The brand combines feminine, bohemian Parisian design with broad commercial accessibility, while increasingly emphasizing corporate responsibility and sustainability – using responsible raw materials, circular initiatives, and developing innovative commerce solutions as part of a long-term strategy.