The iconic ®TABASCO pepper sauce brand and Pizza Hut Israel are launching a new collaboration with an especially spicy pizza designed for fans of bold flavors. The new pizza, “®TABASCO Spicy Pizza,” is available at all chain locations across the country – for both pickup and delivery.
A Celebration of Bold Heat
The new pizza combines the chain’s classic dough with ®TABASCO Original Sauce – the familiar red sauce known worldwide. Jalapeños are added into the crust, while additional jalapeños and red chili peppers are scattered on top of the pizza itself, creating layered spicy flavors.
According to the companies, the collaboration was born from shared values of quality, culinary daring, and a love for spice. The initiative aims to offer customers a different experience from the classic menu, with a pronounced spicy twist.
The family-sized pizza is priced at NIS 89. Additionally, orders can be upgraded with a personal-sized Tabasco bottle (3.7 mL) for NIS 4 or a classic-sized bottle (60 mL) for NIS 12.
®TABASCO Sauce was founded in 1868 and is made from just three ingredients – peppers, vinegar, and salt – aged in oak barrels for up to three years. The sauce is now sold in 195 countries and is considered one of the most recognized and beloved sauces in the world. In Israel, the brand is imported by Nitzan Food & Beverage Brands Ltd., operating since 2001 and specializing in the import and distribution of international food and beverage brands.
Pizza Hut has been operating in Israel since 1990 and currently has 92 branches nationwide. The chain offers delivery alongside dine-in areas at many locations, with the flagship thick-crust pizza accounting for about 50% of the network’s pizza sales. Now, an extra-spicy version joins the menu, aimed at those seeking bolder flavors and a more intense eating experience.