The Lipstick Index
During World War I, the makeup world underwent a significant shift. Lipstick, which until then had been sold wrapped in paper, received a rigid metal packaging and the name Lipstick. Once it became convenient to carry in a bag, its popularity soared and it began to be sold commercially with sales of millions of units in the first year. Despite the war, the use of red lipstick became a symbol of resilience, femininity, and a tool for maintaining morale.
In World War II, lipstick became a patriotic symbol against Nazism, and brands launched shades with names like Fighting Red. It turns out that periods of crisis, including economic crises, led to a surge in sales.
And today? The Italian makeup brand PUPA Milano expands its lip collection and launches My Crush, a matte lipstick that provides a modern interpretation of the iconic classic, a clear presence and an unapologetic statement. The formula combines intense and highly pigmented color with a velvety, soft texture that glides easily on the lips and provides uniform and precise coverage from the first application. The result: An elegant, rich and clean matte finish, without a feeling of dryness or heaviness. The series includes 15 shades that allow a perfect match for everyone.
Hava’s Selection
Weather changes and the ongoing stress of the days of fighting leave a noticeable mark on the facial skin. The skin-tech brand Hava Zingboim presents a selection of science-based SOS products for restoring the skin barrier and bringing back lost vitality.
In the selection:
Hydra Mask Vitamin E - a targeted solution for thin, dry and dull skin. The mask enriches the skin with a high concentration of vitamin E, combined with shea butter and sweet almond oil that trap moisture and prevent flaking. Cinnamon extract in the formula acts as a powerful anti-inflammatory component that accelerates natural healing processes.
Extra C Mask - a multi-system therapeutic mask for broad antioxidant protection that immediately soothes the skin, improves its texture, brightens and adds elasticity. Suitable for all skin types, except active acne.
Anti Pollution Serum - a lightweight serum that serves as a technological "protective layer" that protects against environmental pollution and blue light (screens), provides probiotic protection and encourages self-production of vitamin D without sun exposure, for a refined and protected skin appearance.
Anti Pollution Serum - a lightweight and gentle serum for combined protection against damage from environmental pollution and blue light. Enhances the skin’s natural moisture, provides probiotic and antioxidant protection against blue light, encourages the skin to produce vitamin D without the need for sun exposure, and helps improve flexibility and refine skin texture.
A Call to Korea
The year 2024 was only the promo for the global breakthrough of K-Beauty. In 2025 the momentum turned into a revolution, and at the beginning of 2026 it is clear that Korean brands are here to stay. With accessible prices, it is easy to get addicted.
In the first quarter of 2025, the industry recorded a historic achievement when it became the second largest cosmetics exporter in the world, surpassing the USA and threatening the French crown.
These days, 6 new brands are landing on Super-Pharm shelves with more than 20 products that promise to nourish, restore, cleanse and protect the skin that needs it so much. Among the brands: Purito, identified with formulas focused on sensitive skin and natural and clean ingredients from different regions in Korea; Biodance with the viral gel masks; B:Lab for functional and everyday care; Arencia, specializing in products based on rice and plants; ROUND LAB with product lines based on ingredients each sourced from a different region, such as deep sea water and birch tree; d'Alba, a brand that uses Italian white truffle.
A Scent of a Vacation in Paris
On days when every hair wash feels like a complex logistical operation, sometimes all we need is one moment of grace. The hair care brand Klenor launches the flagship product we have been waiting for: Lumière de Paris, which changes the rules of the game.
This is not just another perfume, but a work of art born from a collaboration between leading fragrance laboratories in France and the Israeli development team. Unlike regular perfumes that dry out the hair, Klenor’s formula is alcohol-free and based on smart fragrance molecule technology that clings to the hair and releases gradually for 24 hours.
The fragrance pyramid includes a fresh burst of bergamot and citrus, delicate jasmine and white flowers that wrap softly, and woody touches of pine and fresh leaves that add depth. The perfume is suitable for all hair types, including hair that has undergone straightening and chemical treatments.
The result: Fresh, light and fragranced hair with a luxurious scent, without a greasy feeling, even between washes.
When Design Meets Taste
Your kitchen has never looked and tasted better. These days, as time spent in the kitchen gains momentum, the Golf&Co chain and the culinary content brand Foody join forces in a collaboration that brings the magic from the screen into the kitchen. For the first time, Foody enters your kitchen with a product line developed especially for devoted foodies who do not compromise on practicality and style.
The collection has everything and in the right taste: Pots that cook like a dream and become table stars; chef knives of uncompromising quality with wooden handles that feel like professionals’; silicone and work tools in natural shades that are pleasant to look at; baking accessories and textiles that turn an ordinary kitchen into a culinary kingdom. This is what happens when the DNA of Golf&Co meets Foody’s deep understanding of home cooks’ needs – the collection is meticulous, designed and makes you want to enter the kitchen.
The Journey to the East
If the trip to the East was canceled because of the war, the East comes to you. After a culinary journey that included visits to leading factories in Thailand, China, Vietnam and Sri Lanka, dozens of tastings, experiments and collaborations with leading chefs, Egoz HaKfar formulated the Chop Stick series that brings Far Eastern flavors straight to the home kitchen.
The products in the series were carefully selected with an emphasis on quality raw materials, precise recipes and high production standards. In the sweet chili sauce category, while most brands on the market contain about 15%–17% chili and the rest sugar, Chop Stick’s sweet chili sauce contains 25% chili, which provides a richer, deeper and more authentic flavor.
The series includes a variety of products, among them: Rice noodles, udon, soba, ramen, flavored eggs and noodles; Asian sauces such as soy, teriyaki, pad thai, sweet and spicy chili, sriracha and mirin; coconut milk and cream; seaweed, sushi rice, panko, rice vinegar, seasoning oils and pickled ginger.
The Egoz HaKfar brand, operating for more than 30 years, specializes in the production and marketing of nuts, dried fruits, granola, olive oil and other quality products.
When Labneh Meets Zhug
When local tradition meets a spicy twist, Labneh Zhug is born – creamy 5% labneh, tangy and smooth, with spicy green zhug on top. A choice designed to rediscover the category and connect local simplicity with culinary excitement.
The idea sparked in the mind of Ezra Cohen, one of the owners of Gad Dairies, during a Friday meal. The move expands Gad Dairies’ presence in the labneh world and proves that simplicity and refinement are a match. The move comes against the backdrop of significant growth in the labneh category, which reached about NIS 90 million in 2025. The launch strengthens the brand’s premium series and answers the growing demand for local flavors with a modern "twist".
From the Vineyard to the Glass
The fusion of the basalt strength of the Golan Heights with the marketing expertise of “Haskotit” from Isracore gives rise to an intriguing collaboration, under which Scoria Winery, the family boutique winery from Moshav Kanaf, will be exclusively managed and distributed by the company’s long-established wine and alcohol division.
Scoria operates as a true Estate Winery, which means full control from the moment the hand touches the cluster during the manual harvest in the vineyard until the cork is sealed in the bottle. The vision is clear: Wine that speaks fluent “Golan”, with a tight connection to the region’s unique terroir.
In honor of the upcoming holiday, the winery launches 6 wines:
The complex: “Rogum El-Hiri” – A dominant red blend (Cabernet, Merlot and Petit Verdot) with wild aromas of black raspberry;
The elegant: 100% Syrah grapes with an intoxicating aroma of plums and violets;
The surprising white: Barrel-fermented Roussanne from vineyards at the foot of Tel Fares with a deep almond flavor;
The refreshing: A blend of Sauvignon Blanc and Semillon, a spritz of grapefruit, green apple and lime in every sip;
The floral: Chenin Blanc that feels like spring in a glass, with touches of nectarine and white blossom;
The light: Syrah Zinfandel rosé in a pinkish shade, cool and full of berry and strawberry flavors.
Setting the Table
At timing that is nothing less than precise, when we are all looking for something to snack on, Tzabar expands its salad series and launches a new and convenient format of 225 gram packages.
The move was born from the understanding that the Israeli lifestyle includes busy and stressful days, in which we all look for accessible, diverse and tasty food that is easy to take out of the refrigerator and place on the table.
The new series features beloved classics from Israeli and Mediterranean cuisine: Coleslaw, Moroccan matbucha, Turkish salad, authentic tahini, red cabbage, grilled eggplant in tahini, spicy eggplant and Abu Marwan hummus, especially rich with 26% raw tahini. The salads are produced to high standards, from quality raw materials and authentic recipes – exactly what is needed to upgrade the meal.
